Growth Marketing Manager – Digital & Organic

Location: Remote

Department: Marketing

Reports To: Chief Revenue Officer

Type: Full-time

About the Role

We’re looking for an experienced Organic Digital Marketing Manager to own and evolve our full-spectrum organic growth strategy. This is not a traditional SEO role. It’s a multidisciplinary position for a marketer who combines technical SEO mastery, data-driven decision-making, conversion optimization, and AI-assisted marketing operations.

You’ll lead the organic acquisition engine — optimizing everything from search rankings and site experience to content performance and CRM automation — and collaborate cross-functionally with content, product, design, and analytics teams.

Key ResponsibilitiesSEO Strategy & Execution

• Build and execute advanced SEO strategies using keyword clustering, topic modeling, and semantic search analysis.
• Implement robust on-page SEO (structured data, metadata, internal linking, canonicalization).
• Own technical SEO audits and fixes: site speed, crawlability, indexing, Core Web Vitals, schema, and mobile readiness.
• Lead backlink acquisition and authority-building strategies, including outreach and digital PR.
• Manage local SEO where applicable (GBP optimization, citations, NAP consistency).

Website Optimization & CRO

• Drive continuous CRO experimentation across key user journeys and conversion funnels.
• Utilize UX tools (Hotjar, Microsoft Clarity, Crazy Egg) for behavior analysis and heatmapping.
• Work closely with design/dev teams to wireframe, test, and deploy SEO- and CRO-friendly pages.
• Manage form optimization, CTA testing, and progressive profiling.

Analytics & Reporting

• Lead analytics strategy across GA4, Google Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Build and maintain dashboards in Looker Studio, Power BI, or Tableau.
• Implement advanced attribution modeling and funnel diagnostics to measure organic impact.

Content Operations (Non-Copywriting)

• Coordinate with content team on optimization, governance, and performance tracking.
• Conduct gap analysis and competitor benchmarking to shape the content roadmap.
• Oversee content repurposing workflows — turning blog posts into social, video, and email-ready formats.
• Manage CMS operations (WordPress, Webflow), including schema and light HTML/CSS edits.

Email & Marketing Automation

• Grow and segment email lists through organic lead gen (SEO-optimized forms, lead magnets, webinars).
• Build lifecycle automation flows tied to behavior and content engagement.
• Optimize deliverability (DKIM, SPF, DMARC) and email performance (open/click rate A/B tests).
• Ensure accurate CRM integration and lead routing.

Organic Social & Community Growth

• Drive platform-native strategies for LinkedIn, YouTube, TikTok, Instagram, and Reddit.
• Execute growth tactics: engagement loops, employee advocacy, hashtag strategy, social SEO.
• Build and engage in niche communities (LinkedIn Groups, Slack, Discord).
• Use social listening tools (Mention, Brandwatch) to monitor trends, sentiment, and competitor activity.

Data, Tagging & Martech

• Own tag management via GTM for event tracking, schema injection, and funnel analytics.
• Maintain UTM hygiene and consistent taxonomy across all organic campaigns.
• Collaborate with RevOps to sync organic insights into HubSpot, Salesforce, or Marketo.
• Troubleshoot with light HTML/CSS/JavaScript for front-end fixes when needed.

AI Integration

• Use AI tools to scale SEO (e.g., keyword clustering, audits), automate reporting, and optimize campaign execution.
• Constantly evaluate new AI-enabled tools to enhance efficiency and performance across all organic channels.

Required Skills & Experience

• 5+ years in organic digital marketing with proven results in SEO, CRO, and analytics.
• Deep expertise in GA4, GSC, SEMrush/Ahrefs, CMSs, Looker Studio, and GTM.
• Demonstrated success in building and optimizing organic funnels across search, email, and social.
• Proficiency with martech stacks (CRM, automation platforms, schema tools).
• Strong data literacy with BI/reporting tools and attribution modeling.
• Comfortable with HTML/CSS and light JavaScript for web troubleshooting.
• Strategic thinker with tactical chops — able to both ideate and execute.
• Bonus: experience leveraging AI in content ops, SEO, or reporting and B2B Saas in Healthcare/Healthtech

What Success Looks Like

• Measurable organic traffic growth across all channels.
• Increased lead generation and conversion through optimized funnels.
• Higher content visibility and engagement.
• Clear, actionable reporting that influences strategic decisions.
• Seamless integration of SEO, email, and social efforts into a cohesive growth engine.

Why Join Us?

At Cinematic Health, we’re on a mission to transform caregiver training through the power of story. Our innovative, cinematic approach creates immersive, emotionally engaging experiences that go far beyond traditional checklists — helping caregivers learn not just what to do, but why it matters.

We believe that great training should create real, lasting impact — and it does. Caregivers trained with our programs perform better, stay longer, and feel more confident in their roles. Our Net Promoter Score of 85 reflects how deeply our users value the experience — and how meaningfully we support them.

But we’re not just building content. We’re building relationships.

From the very first client conversation to ongoing optimization, our team takes a high-touch, human-first approach to partnership. We guide customers through onboarding, ensure our courses meet regulatory and state approval requirements, and proactively solve problems alongside them — making sure their training investment drives real results.

Joining our team means becoming part of a company that blends innovation with empathy, purpose with performance, and service with story. You’ll be surrounded by mission-driven teammates, supported by strong leadership, and empowered to help reshape the future of healthcare education.