Director/Senior Director, Ecommerce

Who are we: Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more. We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN. Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! The Opportunity: Caraway is seeking a **Director/**Senior Director of eCommerce to lead and scale our digital ecosystem—driving innovation, optimizing every digital touchpoint, and building a seamless, high-performing shopping experience for our customers. This leadership role will oversee the full eCommerce funnel, from digital product management and UX design to content, development, and conversion optimization, all while deeply embedded in our Shopify Plus and headless architecture. Your mission: to build a best-in-class digital experience that enhances discovery, improves performance metrics (CVR, AOV, RPS), and supports scalable, sustainable growth across all product lines and lifecycle moments. You will manage and mentor a cross-functional team of product managers, UX/UI designers, content strategists, developers, and key contractors/agencies. You will be a key player in go-to-market execution—ensuring that new launches, promotions, and seasonal campaigns are flawlessly brought to life online. You'll drive prioritization, build business cases, and bring a clear, data-backed POV to executive decision-making. If you're a strategic leader with deep Shopify and headless experience, a passion for digital storytelling, and a knack for leading high-impact teams in fast-paced environments, this is your chance to take a high-growth, nine-figure brand to the next level. Who You Are: As the Director/Senior Director of eCommerce, you will be the strategic and operational force behind Caraway’s digital experience—owning our Shopify Plus and headless site architecture, leading a high-performing team, and driving measurable results across every digital touchpoint. With deep eCommerce expertise and a sharp eye for customer behavior, you’ll shape and execute a roadmap that improves conversion, lifts AOV, and fuels long-term growth. In this role, you’ll oversee site performance, digital merchandising, UX, content, and development—translating business goals into clear priorities and scalable solutions. You’re as comfortable building A/B testing plans as you are evaluating tradeoffs, presenting business cases to executives, or coaching a product manager through a roadmap sprint. You’ll thrive by blending strategic vision with hands-on execution, ensuring our digital experience meets the highest standard of performance and brand storytelling. Beyond your technical and analytical strengths, the ideal candidate is a collaborative leader and a proactive problem-solver. You excel at managing multiple work streams, aligning cross-functional partners, empowering your team to take ownership, and navigating ambiguity is second nature to you. Your ability to distill complexity into clear, actionable plans makes you a trusted thought partner across the organization—and a key player in Caraway’s next chapter of growth. Responsibilities: Leadership, Team Management & Coaching

• Lead and develop a high-performing team spanning digital product, UX/UI design, site content, development, and external partners
• Create prioritization frameworks to balance resources against business goals, ensuring clarity and impact across initiatives
• Foster a culture of ownership, experimentation, and continuous improvement
• Support in resourcing and org planning including vendor and agency evaluations
• P&L/budget management

eCommerce Leadership & Strategy

• Own the end-to-end digital strategy and roadmap for Caraway’s eCommerce experience across Shopify Plus and headless architecture, ensuring alignment with growth, brand, and overall business goals
• Define and execute a long-term vision for digital growth that aligns with company goals and customer needs
• Act as a strategic thought leader and business partner, identifying opportunities, building business cases, and presenting tradeoffs clearly to exec stakeholders
• Manage and optimize Shopify and headless commerce solutions, ensuring a seamless customer journey and scalable infrastructure through collaboration with the Tech Advisor and VP of Marketing & Digital

Digital Experience & Merchandising

• Oversee the full site experience, including navigation, product discovery, PDPs, quizzes, cart, checkout, and post-purchase
• Lead site merchandising, product catalog strategy, bundling, promotions, and digital storytelling to drive conversion and upsell
• Translate product and brand strategies into elevated, conversion-driving moments across the site

Conversion Optimization & Performance

• Own and continuously optimize KPIs including revenue per session (RPS), average order value (AOV), and conversion rate (CVR)
• Develop and manage a robust A/B testing roadmap focused on UX, copy, layout, merchandising, and feature experimentation
• Leverage UI/UX insights and analytics to balance performance with experience across mobile and desktop

Product & Development Ownership

• Drive the digital product roadmap, including launch execution, platform improvements, and QA/release cycles
• Act as the steward of our technical ecosystem, owning Shopify Plus, headless infrastructure, third-party app integrations, and custom development
• Ensure peak development and technical performance through process ownership of sprint management, reducing bugs, increasing site speed and performance and team velocity
• Continuously optimize Caraway’s eCommerce technology, including vendor relationships, contract negotiations, and app integrations
• Oversee ongoing site reliability, performance, and ADA compliance in partnership with internal and external dev resources

Analytics & Reporting

• Own and optimize RPS, AOV, CVR using data-driven insights as well as funnel metrics: Product View CVR, ATC CVR, and Conversion Funnels
• Build and maintain analytics frameworks that provide visibility into performance and guide data-driven decisions
• Partner with growth, finance, and brand to evaluate digital initiatives based on incremental lift and long-term impact

Collaboration & GTM Execution

• Lead eCommerce execution for product launches, brand campaigns, and promotions—working cross-functionally to ensure seamless coordination
• Partner with brand, growth, operations, creative, and finance to bring full-funnel moments to life and deliver performance results
• Stay ahead of eCommerce trends, platform capabilities, and emerging tech to keep Caraway’s digital experience at the cutting edge

Knowledge, skills, and abilities:

• 8+ years of experience in eCommerce, digital product, or DTC operations
• 5+ years leading high-impact digital product, engineering, and UX/UI design teams in a growth-stage environment
• Deep Shopify Plus expertise, with hands-on experience managing custom themes, third-party apps, and headless setups
• Fluent in digital merchandising, UX principles, and CRO best practices
• Comfortable navigating product trade-offs and prioritizing work streams to balance short-term wins with long-term innovation
• Analytical and highly proficient with performance data (Heap, Shopify Analytics, Looker/Omni, AB testing tools, etc.)
• Strong cross-functional communicator who can translate technical opportunities into executive-ready business cases, leading teams to deliver tangible business impact
• A self-starter and problem solver who thrives in fast-moving, entrepreneurial environments
• Proven experience in project management

The anticipated base salary range for this role is $175,000 - $235,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Caraway Life: Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided:

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days
• Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
• Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status Powered by JazzHR Cq6nII6Ik7