Paid Media Manager - Luxury

Overview:

Brand new and exclusive opportunity for a Paid Media Specialist to join a luxury direct-to-consumer brand operating in the premium beauty and wellness space, in an entirely remote UK role.

The brand has a strong global presence through its e-commerce platform and select luxury retail partners, and this hire will play a key role in scaling customer acquisition and profitable growth across international markets.

Role:

The Paid Media Specialist will take end-to-end ownership of paid performance across Meta and Google, working closely with internal stakeholders to drive online visibility, customer acquisition, and efficient ROI/ROAS. This is a hands-on role suited to someone highly analytical, structured, and confident managing high spend budgets across multiple regions.

Key responsibilities include:

• Full daily management of paid media platforms, including:
• Meta (Facebook/Instagram)
• Google Ads (Search / Shopping / Performance Max as relevant)
• Additional channels such as TikTok, YouTube, Pinterest and Snapchat (where relevant)
• Develop and execute full-funnel paid media strategies aligned to business objectives
• Structure campaigns with clear segmentation and messaging across funnel stages (prospecting, retargeting, retention)
• Monitor and optimise performance daily, ensuring efficient spend and strong ROI/ROAS
• Build and maintain a testing roadmap (creative testing, messaging, audiences, placements, landing page hypotheses)
• Work with internal teams to brief and guide creative assets for ads, aligned to performance needs and brand direction
• Regularly analyse campaign performance and produce clear reporting with insights and recommendations
• Manage and optimise budgets across multiple international markets (including UK, Europe, US and Australia)
• Ensure tracking and measurement best practice is followed (GA4, attribution, UTMs, pixel events etc.)
• Stay up to date with platform changes, competitor activity, and best practice

Requirements:

This role requires a blend of Paid Social and Paid Search experience, with particularly strong capability across Meta and Google. The ideal candidate is hands-on, detail-oriented, and confident managing large budgets across international regions.

Essential:

• 5+ years’ experience managing paid media campaigns
• Strong hands-on experience across:
• Meta Ads
• Google Ads
• Experience managing high budgets (c. £1m+ annual spend)
• Experience working across international markets / multi-market strategies
• Highly analytical, data-driven, and confident reporting on performance and next steps
• Comfortable briefing creative needs and campaign messaging direction to support performance

Preferred:

• Experience within luxury / premium DTC e-commerce
• Background in beauty, luxury, fashion, premium consumer tech or high AOV products
• Comfortable working in lean teams and proactively supporting wider business growth
• Some experience with Amazon Ads

Tools / Analytics:

Experience working with analytics and reporting tools such as:

• GA4
• Looker Studio
• Supermetrics
• Power BI (or similar)
• Triple Whale

Salary: circa £50,000 per annum (Some flexibility)

Location:United Kingdom – Fully Remote