Role Description The Media Specialist is a full-time remote role responsible for developing and executing media strategies that support Cannabis Trainers’ compliance-focused training programs and brand visibility. Day-to-day, this role plans, creates, and manages content across digital channels, including social media, email, and new media platforms, ensuring messaging is aligned with regulatory and brand guidelines. The Media Specialist conducts audience and market research to optimize media placement, evaluate campaign performance, and refine content and channel strategies. This role collaborates closely with training, marketing, and leadership teams to promote workshops, highlight industry expertise, and strengthen engagement with clients and partners. The Media Specialist also manages media calendars, coordinates assets with designers and facilitators, and maintains consistent, professional communication across all touchpoints.
Qualifications
- Strong media planning and new media skills, with experience selecting channels and formats that effectively reach target audiences.
- Excellent communication skills, including clear written and verbal communication tailored to professional and regulated environments.
- Solid marketing and media-related research skills to analyze audience behavior, campaign performance, and industry trends.
- Experience managing digital content across social platforms, email, and other online channels; familiarity with analytics tools is beneficial.
- Ability to work independently in a remote setting, manage multiple projects, and meet deadlines with attention to detail.
- Background or strong interest in the cannabis industry, compliance-focused communication, or adult education is a plus.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent relevant experience.
