Senior SEO Specialist, US

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. We’re looking for a Senior SEO Specialist who can turn organic and AI search into a predictable growth engine. You’ll own our SEO/AEO roadmap end-to-end from technical audits and content strategy to keyword research and site optimization with a focus on driving qualified traffic, improving rankings, and lifting conversion across key pages. You’ll work closely with Growth, Brand, Content and Product Marketing to build a scalable SEO/AEO program that compounds over time. This role is ideal for someone who’s hands-on, deeply analytical, constantly up-to-date with the latest techniques and energized by ranking wins, technical fixes, and content that actually performs. As a Senior SEO Specialist You Will

• Lead ongoing keyword research (traditional SEO + AEO) to identify high-intent opportunities and emerging topics.
• Own and develop the organic content strategy, partnering with writers, designers, and web stakeholders to publish best-in-class content.
• Drive on-page optimization across core landing pages, product pages, and blog content to improve both rankings and conversion.
• Manage and expand link-building initiatives, including outreach and partnerships that improve domain authority.
• Monitor and report on performance, including rankings, traffic, CTR, engagement, and revenue contribution.
• Partner with web and engineering teams to ensure technical SEO best practices are implemented and maintained.
• Optimize site architecture, internal linking, crawl efficiency, and structured data.
• Stay ahead of search trends and propose innovative approaches to keep the program competitive.
• Lead special projects tied to organic growth goals — from site migrations and international SEO to new product launch support.

You’ll Be a Good Fit If You Have

• 3+ years of hands-on SEO experience, ideally within B2B or SaaS environments.
• Strong command of keyword research, SERP analysis, and intent-driven content development.
• Deep familiarity with Google Analytics, Search Console, SEMrush, and similar SEO platforms.
• Strong technical SEO fundamentals: site performance, indexing, sitemaps, schema markup, canonicalization, etc.
• Experience partnering with developers and web teams to execute technical improvements.
• Extensive WordPress experience, including WPML and multi-language page management.
• Clear understanding of search engine algorithms, ranking factors, and SEO do’s/don’ts.
• Working knowledge of HTML and JavaScript; bonus if you’ve supported CRO testing or landing page experimentation.
• Excellent written communication and the ability to collaborate across teams

Nice To Haves

• Experience in B2B SaaS, analytics products, or demand-gen–driven organizations.
• Background in CRO, including user insights, heatmaps, and landing page testing.
• Exposure to AI-powered search trends (AEO, SGE/AI Overviews) and how they impact keyword strategy.
• Ability to analyze and present SEO insights in a clear, business-focused way.
• Additional languages beyond English.

We are looking to hire 100% remote for this role in select locations including TX, NY or IL. We are also open to hybrid in NY, NY or Austin, TX. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in TX is $82,200 - $102,700. Please note that this information is provided for those hired in TX only. Compensation for candidates outside of TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals. This role does not qualify for visa support or relocation. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A Little Bit About Us Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.