
Global Social Media Manager
Job Description
Posted on: June 5, 2025
Your career as a Global Social Media Manager at Booksy means you'll be at the forefront of shaping how our brand connects with diverse audiences worldwide. This role is for you if you're ready to dive in and execute a global social media strategy, making it sing in local markets while maintaining our consistent brand voice. You'll be instrumental in enhancing our brand's visibility, engagement, and advocacy across major social platforms. You'll spend your days working closely with local teams, creating and curating compelling content that resonates culturally. You'll manage dynamic social media campaigns, foster thriving online communities, and constantly monitor performance to optimize our efforts. This is a fantastic opportunity to play a key role in a rapidly growing company that's truly human-first. Here's what you'll get to do:
- Drive Strategy & Localization: You'll implement the global social media strategy, tailoring content and campaigns to fit local market needs and cultural nuances, ensuring effective engagement everywhere
- Create & Curate Engaging Content: You'll lead the creation of high-quality, on-brand content across platforms like Facebook, Instagram, TikTok, and LinkedIn, collaborating with creative teams to make it visually compelling
- Build & Nurture Community: You'll foster an active online community by responding to comments and messages, and identify and nurture relationships with influencers and brand advocates to boost engagement
- Execute & Optimize Campaigns: You'll support the execution of global social media campaigns, monitoring performance in real-time and providing insights to optimize for engagement, reach, and conversions
- Analyze Performance & Report: You'll utilize social media analytics tools to track content and campaign performance, providing actionable insights and recommendations for continuous improvement
- Stay Ahead of Trends: You'll keep your finger on the pulse of the latest social media trends, experimenting with new formats and features to keep Booksy at the forefront of innovation
- Collaborate Cross-Functionally: You'll work seamlessly with global marketing, creative, and PR teams, ensuring social media initiatives align with broader brand campaigns and messaging
Requirements You'll need:
- Demonstrable, repeated experience and success in social media marketing, preferably with managing global or regional social media campaigns
- Strong understanding of social media platforms and trends (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Experience in content creation, social media community management, and campaign execution
- Solid experience with social media analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)
- Ability to localize content for diverse audiences while maintaining global brand consistency
- Excellent written and verbal communication skills
- Strong organizational and project management skills, with the ability to handle multiple tasks and priorities in a fast-paced environment
A bit about Booksy: A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic. Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at Booksy. BenefitsSome of the benefits we offer in Spain are:
- You will be part of a global team that values diversity, equity, and inclusion
- Medical + dental insurance paid for by the company
- Your birthday off
- 50 € per month to use on Booksy services
- Wellness platform where you can do daily activities of all kinds and redeem vouchers at clothing, home, music, cinema, games, experiences and travel shops
- English platform to improve your English level
- Psychologist sessions
- Flexible remuneration: Personal income tax savings to use on restaurant card, transport, medical insurance, childcare, training and discounts on other services
Our Diversity and Inclusion Commitment: We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you. ~ Booksy Team
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