Marketing Data Analyst

Full-time • Remote 

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About the Role

As a Marketing Data Analyst, you will play a crucial role in measuring and analyzing the performance of our marketing initiatives. You will act as the bridge between raw data and strategic marketing action. This position reports directly to the Head of Growth Marketing, with a dotted-line report to the Manager of Data Engineering and Analytics, ensuring alignment between marketing strategy and data rigor. You will be instrumental in tracking key marketing performance indicators to drive data-informed decisions and optimize our growth efforts.

Key Responsibilities:

• Performance Measurement & Reporting:
  • Track, analyze, and report on various marketing performance metrics, including Customer Acquisition Cost (CAC), New Arrivals, Subscriptions, Cancels, and Churns.
  • Develop and maintain the Lifetime Value (LTV) to CAC ratio models to ensure sustainable growth.
  • Monitor full-funnel conversion rates, identifying leakage points from awareness to conversion.
• Strategic Insights & Optimization:
  • Identify trends and provide actionable insights to marketing and leadership teams to improve campaign efficiency and effectiveness.
  • Design and analyze A/B tests (split testing) for landing pages, ad creatives, and email subject lines to scientifically prove what works.
  • Perform cohort analysis to understand retention behaviors and predict future revenue.
• Data Infrastructure & Integrity:
  • Collaborate with the Data and Analytics team to ensure data integrity, maintain reporting dashboards, and support data-driven decision-making across the marketing function.
  • Manage the marketing attribution model to correctly assign value to different marketing channels (Paid Search, Social, Organic, Email).
  • Troubleshoot tracking pixel issues and ensure campaign tagging (UTM parameters) is standardized.

KPIS + Targets

Success in this role will be measured by both operational excellence and strategic impact. You will be evaluated on the following key performance indicators:

1. Operational Efficiency & Accuracy

• Report Availability & Timeliness: Ensure all recurring weekly/monthly performance reports are delivered to the Head of Marketing and leadership by the agreed-upon deadline (e.g., Monday at 9:00 AM) with 100% consistency.
• Data Integrity: maintain a "zero-defect" standard for external and executive-facing data. Proactively identify and work with the appropriate resource to resolve tracking errors (e.g., broken pixels, UTM mismatches) within 24 hours of detection.
• Request Management: Acknowledge and assess the scope of all ad-hoc requests within 48 hours, providing a clear delivery ETA based on current priorities and complexity.

2. Strategic Impact & Adoption

• Dashboard Adoption: Drive the usage of self-service dashboards. Success is measured by the number of active internal users and weekly views of the dashboards you build (goal: reduce manual "data pulls" by 30% in Year 1).
• Experimentation Velocity: Support the marketing team in increasing the number of valid A/B tests launched per quarter by providing rapid test design and post-mortem analysis.
• Insight-to-Action Rate: The primary qualitative target is your ability to provide recommendations that are adopted. You will be evaluated on your contribution to strategy—specifically, identifying opportunities that lead to a measurable improvement in CAC or Churn reduction.

3. Marketing Performance Alignment (Shared Targets)

• While you do not deploy the capital, you share ownership of the marketing team's success. You will act as a strategic partner in achieving:
  • CAC Efficiency: Identifying waste in paid spend to help the team meet CAC targets.
• Retention Improvements: Flagging churn risk cohorts early to help improve LTV.

Qualifications:

• 2–4 years of experience in data analysis, specifically within a marketing or product growth function.
• Strong proficiency in SQL is required for querying databases.
• Experience with data visualization tools (e.g., Tableau, PowerBI, Looker, or Google Data Studio) to create self-service dashboards.
• Advanced Excel/Google Sheets skills (Pivot tables, VLOOKUPs, index/match).
• Familiarity with Web Analytics tools (e.g., Google Analytics 4).
• Familiarity with Product Analytics tools (e.g., Amplitude)
• Understanding of statistical concepts (statistical significance, confidence intervals) relevant to testing.
• Strong "data storytelling" abilities—the capability to explain complex data findings to non-technical stakeholders clearly and concisely.

This is a fully remote position

Salary Range

$95,000 - $140,000

This position offers a competitive salary between $95000 and $140,000, depending upon experience and qualifications. Salary may vary by location based on factors, including the cost of living. We are committed to paying our employees fairly and providing opportunities for professional growth and development.