Creative Strategist – Performance

We're working with a fast-growing DTC wellness brand where performance creative is one of the biggest growth levers.

They’re hiring a Creative Strategist to own the thinking behind their ads — the angles, hooks, scripts, and systems that turn insight into revenue.

This role sits between creative and growth. You’re not just “making ads", you’re building a repeatable engine for what wins.

What you’ll do

– Own performance creative strategy across paid social and video (Meta, TikTok, YouTube, etc.)

– Turn customer insight, culture, and performance data into winning creative angles

– Write ad scripts, hooks, and narrative frameworks

– Build modular systems for fast testing of hooks, formats, and CTAs

– Analyze winners and losers to guide iteration

– Partner closely with paid media and creative teams

– Lead creative testing and experimentation

– Use AI tools to speed up ideation, scripting, and iteration

– Build a fast creative loop: insight → idea → launch → learn

What they’re looking for

– 3+ years in performance creative, growth, or DTC marketing

– Proven track record of scaling paid social creative

– Strong scriptwriting and storytelling instincts

– Deep understanding of what works on Meta, TikTok, YouTube

– Comfortable using performance data to guide creative

– Experience working with paid media teams

– Organized, fast-moving, and self-directed

– Experience using AI tools to improve creative workflows

Nice to have

– Wellness, CPG, food & beverage, or subscription background

– UGC/creator pipeline experience

– Familiarity with creative performance reporting

– Understanding of full-funnel impact (CAC, ROAS, LTV)

– Experience building creative systems or playbooks

Why this role

– Performance creative is central to growth

– High volume testing, real budgets, real impact

– Strong collaboration between growth and creative

– Remote, US-based team

If you love turning insight into ads that scale, this is one to explore.