Growth Marketing Specialist - Sports Tech (Remote, Part-Time)

Part-Time (20 hrs/week) with Full-Time Growth PotentialAre You a Runner/Cyclist Who Happens to Do Marketing?

We're looking for someone who understands why coaches still use Excel spreadsheets at 5 AM to plan workouts - and why that's absolutely crazy in 2025.

Good Coach App is a training planning platform built by coaches and athletes who got fed up with spreadsheets. We're now helping endurance coaches across the world achieve 200% productivity improvements. Some of our "super coaches" manage up to 100 athletes (try that with Excel!).

We need a marketing specialist who gets both the endurance world AND modern marketing. Someone who can talk about interval training and conversion rates with equal passion.

About Good Coach App

- Founded: 2018 by a frustrated coach in Poland

- Mission: Help every coach escape spreadsheet hell

- Culture: Innovative, data-driven, constantly improving

- Team: Small, passionate, remote-first

The Role

You'll own our marketing execution while working directly with the founder. This is a hands-on role where you'll implement strategies, create content, and directly impact our growth from 240 to 1,000+ coaches.

Primary Responsibilities

Podcast Sponsorship & Partnerships (30% of time)

- Identify and reach out to endurance sports podcasts

- Negotiate sponsorship deals (budget: €400-600/month)

- Build relationships with influential coaches and content creators

- Track ROI and optimise channel performance

Content Creation with AI Tools (25% of time)

- Write blog posts using AI assistance (4+ posts/month)

- Create email campaigns that coaches actually read

- Develop case studies of successful coaches

- Generate social media content that resonates with the endurance community

Email Marketing & Automation (20% of time)

- Activate our contacts database

- Design conversion campaigns for free users

- Create engaging newsletters and product updates

- A/B test and optimize for >25% open rates

Community & Referral Program (15% of time)

- Launch and manage coach-to-coach referral program

- Engage in coaching communities and forums

- Build relationships with coaching organisations

- Turn our happiest users into advocates

Conversion Optimisation (10% of time)

- Improve landing page messaging

- Optimise the free-to-paid user journey

- Analyse user behaviour and identify growth opportunities

- Test new acquisition channels

Required QualificationsMust-Have: The Non-Negotiables

✅ Endurance Sports Background

- You ARE a runner, cyclist, triathlete, or swim/coach

- You understand training zones, periodisation, and why coaches obsess over TSS

- You know the difference between a tempo run and a threshold workout

- You can name 5 endurance podcasts without Googling

✅ AI Tools Proficiency

- You actively use ChatGPT, Claude, or similar for content creation

- You can show examples of AI-assisted work

- You understand how to prompt, iterate, and optimise AI output

- You see AI as a productivity multiplier, not a threat

✅ Marketing Experience (2+ years)

- Proven track record in digital marketing (preferably SaaS or sports)

- Experience with email marketing, content creation, and paid advertising

- Data-driven approach with the ability to track and improve metrics

- Understanding of CAC, LTV, and conversion optimisation

✅ Agile Mindset

- Comfortable with 2-week sprints and regular check-ins

- Self-directed but collaborative

- Can handle ambiguity and iterate quickly

- Results-focused, not task-focused

Nice-to-Have: Bonus Points

🎯 Coaching experience or certification

🎯 Previously marketed to coaches or athletes

🎯 Podcast advertising experience

🎯 Multiple language abilities (especially Polish, Italian, Spanish, or Portuguese)

🎯 Experience with international/multi-market expansion

🎯 Personal experience with training software (good or bad!)

Our Work Culture & MethodHow We Work

- 2-Week Marketing Sprints: Plan together, execute independently, review and improve

- Daily Async Updates: Quick Slack/email check-ins

- Weekly Video Calls: Problem-solving and alignment

- Data-Driven Decisions: Everything measured, everything improved

Our Values

- Innovation: Find new paths while respecting proven methods

- Growth Mindset: Every sprint teaches us something

- Heart-Driven: We genuinely care about helping coaches succeed

- Commitment: This isn't just another gig - we want someone invested in our mission

What We OfferCompensation & Growth

- Part-Time Start: 20 hours/week at 15-25 EUR/hour (based on experience)

- Full-Time Path: Transition to full-time within 6-12 months for the right person

- Performance Bonuses: Hit growth targets, earn more

- Remote Work: Work from anywhere (European timezone preferred)

Resources & Support

- Direct access to the founder (technical coach who built the product)

- Marketing budget to execute campaigns

- Access to all necessary tools and platforms

- Freedom to experiment and innovate

- Real impact on product direction through user insights

Why This Role is Special

- Help solve a real problem that affects thousands of coaches

- Join at the growth stage (240 → 1,000+ coaches)

- Shape the marketing strategy from the ground up

- Work with someone who deeply understands the product and users

- Potential to grow into Head of Marketing role

Send the following to hello@goodcoach.app with the subject "Endurance Marketing Specialist":

1. Your Endurance Story (200 words max)

  - What's your PR? What races have you done?

  - How did you get into the sport?

  - Do you have a coach or self-coach?

2. Your Marketing Proof

  - Link to something you've created using AI tools

  - Best marketing campaign you've run (metrics included)

  - One creative solution to a marketing challenge

3. Your Ideas for Good Coach App

  - How would you convince a coach to abandon Excel?

  - One innovative way to reach endurance coaches

  - Your take on our "Spreadsheet to Super Coach" positioning

4. The Practical Stuff

  - Hourly rate expectations

  - Hours available per week

  - Location and timezone

  - When can you start

5. Bonus Points

  - Your Strava profile

  - Your favourite endurance podcast and why

  - The worst thing about your current training app

FAQs

Q: Do I need to be an elite athlete?

A: No! We want someone who understands the community, not someone who wins races. Weekend warriors welcome.

Q: Can this be done alongside other freelance work?

A: Yes, initially. But we want someone who will prioritize Good Coach App and grow with us.

Q: Do I need to know Polish?

A: No, but it's a nice bonus. English is essential.

Q: Is this role really remote?

A: Yes, 100% remote. But European timezone preferred for easier collaboration.

Q: What if I use TrainingPeaks/Strava/other apps?

A: Great! You understand what we're competing against and improving upon.

Ready to Help Coaches Escape Spreadsheet Hell?

If you're nodding along, thinking "finally, a marketing role that combines my passions," we want to hear from you.

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Good Coach App is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. What matters most is your passion for endurance sports and your ability to help us grow.