Brand & Email Copywriter

About Us

Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No micromanagement - just high standards, creative thinking, and people who get things done.

Role Overview:

We're looking for an experience copywriter within the brand and direct-response industries to elevate our brand and deliver real personality through copy. The ideal candidate has first hand experience of creating written brand-voiced content and has overseen the results of its distribution and performance. A solid understanding of consumer psychology, social trends, storytelling and direct response marketing are a must.

Responsibilities:

• Write PDP copy, in collaboration with product teams to ensure accurate, engaging and personality-driven content shine through our website.
• Write hard-hitting scripts that engage viewers, create emotional connections and drive conversions.
• Creating high-engaging email content and subject lines
• Craft persuasive UGC ad copy for social media platforms (Meta, TikTok, YouTube, etc.).
• Develop engaging hooks, storytelling arcs, and clear CTAs to optimize ad performance.
• Collaborate with the creative team to refine messaging, align copy with visual content, and ensure brand consistency.
• Continuously test and optimize ad copy based on performance data, iterating for maximum impact.
• Research industry trends, customer pain points, and competitor strategies to craft compelling narratives.
• Write additional direct-response assets such as email campaigns, landing pages, and retargeting ads as needed.

Requirements:

• Proven experience in brand voice & tone copywriting
• Deep understanding of consumer psychology and storytelling techniques that drive conversions.
• Experience writing email flows and campaigns
• Strong ability to craft engaging, concise, and emotionally compelling copy.
• Experience writing for wellness brands or similar DTC e-commerce businesses is a plus.
• Self-starter with the ability to work independently and efficiently.

Why Work With Us

• Fully remote - work from anywhere
• Competitive compensation package
• Flexible working + results > hours
• High-trust culture, no micromanagement
• Creative freedom and autonomy
• Huge growth potential as we scale

How to Apply

To be considered, please send:

✅ Your CV or LinkedIn

✅ Link to your portfolio

📩 Applications without the requested examples of work will not be reviewed.