Event Marketing Manager

About Us:

Azazie, Inc. stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing colour options.

Responsibilities and Duties:

● As the Australia market manager, develop and implement growth plans based on the company's strategic objectives. Develop and execute the Australia go-to-market strategy to build brand awareness and generate qualified leads.

● Plan and manage multi-channel marketing campaigns (pop-up events, press, content, PR, and partnerships).

● Oversee pop-up activations and new store openings, ensuring traffic, revenue, and brand loyalty targets are met. Align all promotional activities with the company’s business model and performance goals.

● Analyse user profiles and market behaviour to refine acquisition and retention strategies. Manage user acquisition funnels and optimise customer experience across touchpoints.

● Maintain a customer management system (CRM) to enhance loyalty and lifetime value.

● Manage the marketing budget with a strong focus on ROI and cost efficiency. Monitor and report key performance metrics (CPL, CAC, ROI, engagement) and translate insights into actionable improvements.

Requirements:

• Extensive local network in Australia and commitment to long-term regional development. Experience in pop-up/offline events is a must.

• Excellent English language skills and familiarity with Australian market trends and culture.

• Strong sense of responsibility, self-motivated learner, team player with innovative thinking, and a proactive approach to tasks.

• Outstanding business analysis, comprehension, and logical thinking skills. Mature experience in merchant marketing systems and methodologies.

• Experience in launching new projects (0 to 1) and ability to thrive in a dynamic, fast-paced environment. Strong communication and collaboration skills, with proficiency in marketing and performance management.

• 2-5 years of marketing experience, including at least 1-2 years in a managerial or regional role.

• Proven experience in market entry or brand building within Australia or similar mature markets.

What We Offer:

• Competitive salary and benefits package(AUD100,000-130,000 per year）

• Opportunity to shape the growth of a successful US brand in the Australian market

• Professional development and career progression

Additional Information:

• This is a full-time remote(WFH) position based in Australia(perfectly in Sydney or Melbourne)

• Regular working hours with occasional flexibility required for US and China communications

We’re expanding our global footprint and launching in Australia — and we’re seeking a dynamic Marketing Manager to lead our market entry in this region.

You’ll play a pivotal role in shaping brand strategy, building awareness, and driving growth through creative, data-driven campaigns.

If you’re passionate about turning insights into impact — and want to be part of building something from the ground up — we’d love to meet you.

Visit Us:

Website: https://www.azazie.com/·

Official Instagram: https://www.instagram.com/azazieofficial/