Digital Marketing Specialist

Primary job title (standardized): Digital Marketing SpecialistAbout The Opportunity We operate in the Software & Technology industry, building B2B SaaS and enterprise software solutions for customers across the United States. This role sits at the intersection of growth marketing and product-led demand generation and will drive measurable acquisition, activation, and retention across digital channels. Join AWC Software’s remote-first team to scale high-impact campaigns and analytics capabilities. Role & Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns (paid search, paid social, display, retargeting) to meet acquisition and revenue targets.
• Manage and scale Google Ads and Meta Ads accounts—build audience strategies, structure campaigns, and optimize bids and creatives for ROI.
• Lead SEO and content optimization initiatives to improve organic visibility and funnel conversion at key landing pages.
• Implement and maintain tracking (GA4, GTM, UTM) and build dashboards that translate performance into actionable insights for stakeholders.
• Design and run A/B tests and conversion optimization experiments on landing pages and nurture flows to improve lead quality and conversion rates.
• Collaborate closely with product, design, and sales to align campaign messaging, attribution, and lifecycle marketing efforts.

Skills & QualificationsMust-Have

• Hands-on experience with Google Analytics 4 and Google Ads for performance measurement and campaign optimization.
• Proven competency with paid social platforms, especially Meta Ads Manager.
• Practical SEO experience and familiarity with tools such as Ahrefs or SEMrush.
• Experience implementing tracking via Google Tag Manager and managing UTM taxonomy.
• Data-driven approach with ability to build dashboards in Looker Studio or equivalent and run SQL-backed analyses.
• Strong experience running A/B tests and applying conversion rate optimization techniques.

Preferred

• Experience with marketing automation or CRM platforms (HubSpot, Marketo, or similar).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo) and lifecycle marketing strategies.
• Previous experience working for a B2B SaaS or enterprise software company on growth-focused initiatives.

Benefits & Culture Highlights

• Fully remote role with a U.S.-focused team and flexible work schedules.
• Growth-oriented culture: professional development budget, mentorship, and cross-functional exposure.
• Competitive compensation, performance bonuses, and strong emphasis on work-life balance.

This role is keyword-optimized for candidates experienced in digital acquisition, analytics, paid media, SEO, and conversion optimization. If you are a results-driven digital marketer who enjoys testing, data, and scaling campaigns for a SaaS growth engine, apply to join AWC Software’s remote marketing team. Skills: content marketing,ahrefs,wordpress,conversion rate optimization,semrush,google ads,mailchimp,sql,hubspot,search engine optimization,google tag manager,a/b testing,pay-per-click