Digital Specialist

Job Type Full-time DescriptionWho We AreAria Care Partners is the national leader in providing onsite dental, vision, hearing, and podiatry care to over 3500 long-term care and skilled nursing facilities across 25 states. Aria Care Partners believes that our clinicians should be able to focus on providing the best, most comprehensive care for their patients. Our clinicians visit different skilled nursing communities daily, bringing life-affirming care to an underserved population. Our Success Our business model, innovation, customer support and teamwork deliver an unparalleled customer experience, resulting in a customer satisfaction rating of over 98%. Executing this strategic philosophy resulted in rapid company growth with revenue increases of 25%-30% annually over the last 4 years, nearly doubling the size of the company. Our Values and Mission Company values include caring fully for our customers and fellow employees, striving for excellence and continuous improvement, and excelling through the power of teamwork and collaboration. At Aria Care Partners, our mission is to enrich the quality of life for every resident with passion and compassion. Working at Aria Matters!About The Role Aria Care Partners is seeking a skilled Digital Specialist to join our growing marketing team in a fully remote role. The ideal candidate will be data-driven, detail-oriented, and skilled in the latest digital marketing strategies and platforms. The Digital Specialist will develop, execute, and optimize campaigns that elevate our brand, generate qualified leads, and support the promotion of our products and services. This role requires strong expertise across key digital channels including paid media, SEO, social, and website optimization and a deep understanding of how to tailor messaging to reach the right audience at the right time. Working collaboratively with teams across the organization, the specialist will translate business goals into compelling digital experiences that drive measurable results. The successful candidate will have a solid grasp of analytics, campaign performance metrics, and be able to identify opportunities for continual improvement to ensure every initiative aligns with our broader marketing and brand strategy. What You’ll Do

• Lead the development and execution of the social media content calendar, including creating posts, managing engagement, and analyzing performance.
• Maintain and optimize website content and digital assets to support SEO and AEO initiatives and deliver a consistent, high-quality brand experience.
• Develop and execute digital marketing campaigns across paid media, social media, and search channels to support lead generation and brand awareness goals.
• Monitor campaign performance and create dashboards, reports, and insights that inform optimization and strategic planning.
• Collaborate with internal teams including design, sales, recruiting and operations to align digital initiatives with business objectives.
• Conduct ongoing competitive research and stay current on digital marketing trends, tools, and best practices to inform strategy.
• Assist in the creation of targeted paid advertising campaigns, including keyword research, audience building, and budget management.
• Test new tactics, tools, and channels to continuously improve digital reach, quality of leads, and efficiency of spend.
• Ensure all digital communications align with brand guidelines, messaging standards, and compliance requirements.

RequirementsWhat We’re Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; or equivalent experience.
• 2–4 years of hands-on digital marketing experience, preferably in a B2B or healthcare-related environment.

Qualities You Have

• Strong understanding of digital channel strategy across paid media, SEO, SEM, social media, email and web content management.
• Experience working with CMS platforms (e.g., WordPress), social media management tools such as Sprout or Hootsuite, and all major social media channels with awareness of emerging digital technologies.
• Experience executing and optimizing campaigns in Google Ads, Facebook Ads Manager, and LinkedIn Ads Manager, with applied knowledge of SEO/SEM strategies.
• Proficiency with CRM platforms (e.g., HubSpot, Salesforce).
• Experience using analytics tools (e.g., Google Analytics, Data Studio, social media insights) to evaluate campaign effectiveness and guide decisions.
• Solid knowledge of SEO best practices, keyword research tools, and website content optimization.
• Strong writing and communication skills with the ability to craft clear, compelling messaging tailored to specific audiences.
• Highly organized and able to manage multiple projects in a fast-paced environment.
• Creative thinker with a passion for continual learning, testing, and improving campaigns.
• Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite) is a plus but not required.

Physical Demands & Working Conditions

• Work is performed in your remote home office or at our Overland Park, KS office with minimal exposure to health or safety hazards. Substantial time is spent working on a computer.
• This is a full-time position working standard business hours Monday – Friday.

What’s In It For You We offer a comprehensive benefit package for you and your family, including:

• Paid Time Off (PTO), which starts accruing from your first day at work
• Generous paid holiday schedule, including a FULL WEEK OFF at Christmas
• 401k Retirement Plan with 100% Company Match on your first 4%
• Medical insurance
• Dental insurance
• Vision insurance
• Pet insurance
• Company match for Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Company paid Employee Assistance Program (EAP)
• Life and Disability Insurance
• Wellness Program
• And more!