Product Marketing Specialist

POSITION SUMMARY:

The Marketing Specialist supports the implementation of AOTA’s integrated marketing initiatives across member, product, and event campaigns. With a focus on email marketing, digital asset creation, and campaign coordination, this role helps bring marketing strategies to life through thoughtful execution, attention to detail, and a working knowledge of platforms like HubSpot, WordPress, and Meta Business Suite.

This role works collaboratively with the Manager of Marketing Operations, Manager of Graphic Design, and the Communications team to ensure campaigns are timely, aligned, and effective across channels. Ideal candidates are proactive, detail-oriented, and eager to develop their skills in a fast-paced, mission-driven environment.

WORK ENVIRONMENT (Remote):

This position is fully remote with hybrid options in the Bethesda, MD Headquarters.

POSITION SPECIFIC DUTIES:

Email Marketing & Automation

• Build, schedule, and perform quality assurance on emails, landing pages, forms, and basic automation workflows in HubSpot.
• Support the drafting and editing of copy for email and digital content.
• Maintain centralized email campaign calendar in coordination with the team.

Campaign Implementation & Support

• Coordinate campaign deliverables across email, web, social, and paid channels.
• Assist with scheduling, asset uploads, and QA across campaign platforms.
• Help define and apply audience segmentation and personalization tactics.

Digital Content & Web Management

• Update and maintain campaign landing pages and microsites using WordPress.
• Ensure accessibility and brand consistency in all digital materials.
• Collaborate with the Graphic Design team to ensure timely delivery of assets.

Performance Tracking & Reporting

• Compile campaign performance data and assist with monthly and quarterly reporting.
• Monitor email, web, and social metrics to identify trends and support optimizations.
• Conduct competitive research and make tactical recommendations.

Administrative & Team Support

• Maintain asset libraries, campaign documentation, and marketing dashboards.
• Participate in team planning, brainstorming, and retrospectives.
• Provide cross-functional coordination and communication support as needed.
• Performs other duties as assigned.

EDUCATION/EXPERIENCE/SKILLS:

• Bachelor’s degree in marketing, communications, business, or related field. Equivalent work experience will be considered.
• 2 or more years of experience in product marketing, communications, or digital media; experience in an association or nonprofit setting is a plus.
• Familiarity with email marketing and marketing automation platforms, HubSpot strongly preferred.
• Experience working with content management systems WordPress preferred.
• Basic understanding of digital analytics and reporting tools (e.g., Google Analytics, HubSpot, Meta Ads Manager).
• Strong writing and proofreading skills with a keen eye for detail and brand consistency.
• Comfortable using graphic and content tools such as Canva, Adobe Express, or similar.
• Experience supporting campaign execution across multiple channels (email, social, web, paid media).
• Familiarity with social media platforms (LinkedIn, Facebook, Instagram, X, YouTube) and scheduling tools.
• Basic understanding of accessibility and SEO best practices in digital content.
• Excellent organizational and time management skills; able to manage multiple projects and deadlines simultaneously.
• Team player with a collaborative, proactive, and solutions-oriented mindset.
• Ability to adapt to evolving priorities and work independently in a fast-paced, creative environment.
• Demonstrated commitment to AOTA’s core values, including equity, inclusion, and member-centered service.

Why Join AOTA?

AOTA offers a unique opportunity to make a meaningful impact on the future of occupational therapy. You will be part of a passionate team dedicated to empowering our members and enhancing the profession through innovative marketing and communication strategies. If you are a forward-thinking marketing professional with a passion for driving change and delivering exceptional member experiences, we invite you to join us in this exciting role.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify add/or remove duties, and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.