We are looking for a Personal Brand Lead (London, UK / Remote considered)
About the company:
Our client is a fast-growing, founder-led advanced robotics and applied AI company headquartered in London, with additional offices in Boston (USA) and Vancouver (Canada). Founded in 2024, the company has grown to a team of 230+ world-class engineers, researchers, and industry veterans, and has raised $100M in founder-led capital to date. It is developing next-generation autonomous robots for industrial and service applications, with a rapidly expanding commercial pipeline spanning Fortune 500 partners across retail, automotive, logistics, and manufacturing. The company is currently preparing for a high-profile Series A round and is scaling its public presence accordingly.
On behalf of this client, we are hiring a Personal Brand Lead to build and manage the founder's personal brand as the company enters a pivotal growth phase.
Your responsibilities will include:
- Develop and execute a comprehensive personal brand strategy for the founder;
- Build and maintain strong relationships with media, journalists, and influencers;
- Secure interviews, features, and bylined articles in relevant media outlets;
- Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials;
- Identify and arrange speaking opportunities at conferences, forums, and industry events;
- Prepare the founder for public appearances and media interactions;
- Monitor and manage the founder's public image and reputation;
- Lead social media strategy and ensure consistent, authentic messaging across platforms;
- Track performance metrics and adjust brand development strategies based on insights.
Requirements:
- More than 5 years of relevant experience managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar);
- Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers (investor connections are a plus) across the tech, AI, and robotics sectors in the USA, UK, and Europe;
- Excellent interpersonal skills;
- English & Russian are required;
- Ability to perform well under pressure and tight deadlines.
