Digital PR / Content-Led SEO Specialist

Company Description

AIApply is the world's leading AI-powered platform transforming the job search process, trusted by over 700,000 job seekers globally. It provides personalized, AI-crafted resumes and cover letters, and time-saving tools such as automated job applications and mock interview preparations. With over 650,000 worldwide jobs refreshed daily on its job board, AIApply ensures opportunities are tailored to align with users' skills, goals, and ambitions. The platform boasts an excellent 4.4 Trustpilot score and is designed to enhance user success while maintaining compatibility with applicant tracking systems (ATS). AIApply is committed to streamlining and improving every aspect of the job application journey, delivering exceptional results to job seekers.

We’re looking for a senior digital PR or content-led SEO specialist to help us build real authority in the careers / hiring / AI tools space.

We are not interested in generic link building, guest post bundles, or DR-driven placements.

What We Want Help With

• Ideating and shaping link-worthy assets (data, reports, POVs)
• Turning product or market insights into press-ready narratives
• Outreach to real journalists and editors
• Earning editorial mentions and high-trust linksWhat Success Looks Like

• Fewer links, much higher quality
• Editorial placements we’d be proud to show publicly
• Mentions that still matter even if Google didn’t exist
• Clear thinking around why something will earn coverage

What We’re Not Looking For

• Link packages
• Guest posting networks
• Volume-based SEO
• DR-first strategies

Ideal Background

• Proven digital PR or editorial link building experience
• Experience placing stories in tech, business, or careers publications
• Comfortable working with data, insights, or founder POV
• Can show examples of earned coverage (not just URLs)

Engagement

• Project-based or monthly
• Small, senior team or individual contributor preferred
• We value judgment and strategy over volume