Digital Marketer

About the Company

Aetheron is an advanced AI development company based in Australia. We’re helping organisations harness the power of artificial intelligence to transform operations, unlock new opportunities, and scale with confidence. We are a fast-moving, high-growth team that values innovation, collaboration, and the courage to challenge the status quo.

About the Role

We're looking for a Digital Marketing Specialist to join our growing marketing team. This role is perfect for someone who thrives at the intersection of creativity, data-driven marketing, and technology. You'll drive our digital presence across multiple channels, create compelling content that positions Aetheron as an AI thought leader, and leverage cutting-edge tools to optimise campaign performance and engagement.

ResponsibilitiesDigital Advertising & Campaign Management

• Plan, execute, and optimise multi-channel digital advertising campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms
• Manage campaign budgets, bidding strategies, and performance optimisation to maximise ROI
• Conduct A/B testing on ad creative, copy, and landing pages to improve conversion rates
• Implement retargeting and audience segmentation strategies to nurture leads through the funnel

Analytics & Reporting

• Develop comprehensive performance dashboards tracking key metrics across all digital channels
• Analyse campaign data using Google Analytics, social media insights, and CRM data to identify trends and opportunities
• Prepare weekly and monthly reports on campaign performance, website traffic, and lead generation metrics
• Provide data-driven recommendations to inform marketing strategy and budget allocation

Social Media Management

• Develop and execute social media strategies across LinkedIn, Twitter, and emerging platforms relevant to B2B AI
• Create and schedule engaging social content that drives brand awareness and thought leadership
• Monitor social channels for engagement opportunities, responding to comments and messages promptly
• Build and nurture online communities around AI innovation and digital transformation

Content Creation & Thought Leadership

• Develop AI-focused thought leadership content including blog posts, whitepapers, and case studies
• Create compelling visual content using design tools for social media, ads, and marketing collateral
• Collaborate with technical teams to translate complex AI concepts into accessible marketing content
• Develop content calendars aligned with product launches, industry events, and trending AI topics

Design & Creative Production

• Design marketing assets including social media graphics, infographics, email templates, and presentation decks
• Ensure brand consistency across all digital touchpoints following Aetheron's brand guidelines
• Create and optimise landing pages for campaigns using CMS platforms
• Develop video content and animations for social media and digital advertising

Marketing Operations & Collaboration

• Manage marketing automation workflows for lead nurturing and email campaigns
• Optimise website content for SEO, conducting keyword research and implementing on-page optimisation
• Coordinate with sales team to ensure marketing qualified leads are properly tracked and handed off
• Support event marketing initiatives including webinars, virtual events, and industry conferences
• Collaborate with product teams to develop go-to-market strategies for new AI products and features

Marketing & Events Support

• Partner with Marketing to nurture leads and ensure smooth campaign execution.
• Coordinate sales & marketing launches, conferences, and events with creative, practical execution.
• Manage website content and EDM campaigns, ensuring accuracy and engagement.

QualificationsEssential Requirements:

• 3+ years of experience in digital marketing, preferably in B2B technology or SaaS
• Proven expertise in managing paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads)
• Strong analytical skills with experience in Google Analytics, data visualisation, and reporting tools
• Hands-on experience with social media management tools (Hootsuite, Buffer, or similar)
• Proficiency in design tools (Canva, Adobe Creative Suite, or Figma) for creating marketing assets
• Excellent written communication skills with ability to create compelling, SEO-optimised content
• Experience with marketing automation platforms (Salesforce, Mailchimp, SendGrid, HubSpot, Marketo, or similar)
• Understanding of SEO best practices and content marketing strategies

Highly Desirable:

• Knowledge of AI, machine learning, or emerging technologies
• Experience creating thought leadership content for technical audiences
• Familiarity with CRM systems (Salesforce preferred)
• Basic HTML/CSS knowledge for landing page optimisation
• Experience with video editing and motion graphics tools
• Google Ads and/or HubSpot certifications
• Experience with AI-powered marketing tools and automation

Pay range and compensation package

Competitive base salary. Flexible, remote working environment. Opportunities to adopt AI-first tools and shape best practice in digital marketing. Collaborative, supportive culture that values curiosity, accountability, and growth.

Equal Opportunity Statement

At Aetheron, we’re not just filling a role, we’re looking for someone who wants to grow with us and bring fresh ideas to how marketing operations can be smarter, faster, and AI-powered.