JOB DESCRIPTION
Title: Paid Media & Performance Manager
Reports to: Senior Marketing & Communications Manager
Status: Part-time / contract, approximately 1–2 days per week depending on requirements
Location: Remote
About us
Advertising Council Australia (ACA) is the peak body for Australia's leading advertising agencies, championing the industry's long-term prosperity through professional development, education, awards and industry initiatives.
Our brands include AdSchool, AWARD, AWARD School, Effie Awards Australia, Cannes Lions and Young Lions Australia, each with distinct audiences and campaign objectives.
The role
We're looking for an experienced, hands-on paid media specialist to help us improve campaign performance and maximise our advertising investment across multiple brands.
Working closely with our Senior Marketing & Communications Manager, you'll help shape paid media strategy, prioritise campaigns and manage advertising across Meta, LinkedIn and TikTok, with a strong focus on lead generation, conversions and sales.
This role combines strategic thinking with hands-on execution. We need someone who can identify where our budget will have the greatest impact, recommend improvements and manage campaigns from setup through to optimisation.
Key responsibilities
- Develop and execute paid media strategies aligned with campaign objectives and budgets.
- Help prioritise campaigns and allocate spend where it will deliver the strongest return.
- Set up, manage and optimise campaigns across Meta, LinkedIn and TikTok.
- Develop audience targeting, prospecting and retargeting strategies.
- Review existing creative, recommend improvements and test new approaches.
- Monitor campaign performance, optimise conversions and identify opportunities to improve ROI.
- Provide clear performance reporting and actionable recommendations.
Skills & experience
- Proven experience managing performance-focused paid social campaigns.
- Strong hands-on knowledge of Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager.
- Demonstrated success generating leads, conversions and sales.
- Expertise in audience targeting, retargeting, campaign optimisation and budget management.
- Strong analytical skills and the ability to translate performance data into practical recommendations.
- An understanding of paid social creative and what drives performance across different platforms.
- A proactive, independent approach and the confidence to provide strategic advice.
- Experience marketing education, professional development, events or memberships, or working across multiple brands, would be highly regarded.
Working together
We're a small team looking for someone who can bring genuine paid media expertise, work collaboratively, and proactively identify opportunities to improve performance.
You'll work alongside our Senior Marketing & Communications Manager, who leads overall marketing strategy, messaging and creative direction.
Importantly, we need someone who can help us decide where to invest, and where not to, rather than spreading our budget too thinly across multiple brands and campaigns.
We're ideally looking to build an ongoing relationship with someone who can become a trusted extension of our team.
The practical stuff
- Approximately 1–2 days per week, depending on campaign activity.
- Flexible working arrangements.
- Applicants must be based in Australia for local timezone communication and legally entitled to work in Australia.
Please submit your CV and a brief overview of your paid media experience to rachael@adcouncil.org.au, including examples of campaigns where you've improved lead generation, conversions or ROI.
