Senior Marketing Associate

ABOUT ADVANTMED

Founded in 2005, Advantmed is the industry-leading provider of medical record retrieval, medical record review, health assessment, and analytics solutions for health plans and providers. Through a tailored, cost-effective suite of services addressing risk adjustment and quality needs, Advantmed seeks to improve healthcare outcomes and performance across the organizations it serves.

Advantmed is growing rapidly, and we are excited to scale our marketing programs. We’re looking for a Sr. Marketing Associate to join our highly collaborative team and help drive Advantmed’s growth. The right candidate for the role is a strong marketing generalist who is passionate about increasing both brand awareness and pipeline.

What You’ll Do

• Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
• Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
• Support content creation and work with internal subject matter experts to plan content calendar
• Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
• Maintain corporate website (WordPress), making updates as needed
• Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
• Manage inbound leads to generate meetings and pipeline for sales team
• Report on full-funnel performance and make recommendations for optimization
• Support marketing budget management and organization of invoices, contracts, and month-to-month tracking

What We're Looking For

• 3+ years of B2B marketing experience, preferably in the healthcare space
• Bachelor's degree in Business, Marketing or related field
• Proficiency and experience in brand and digital marketing programs such as content and collateral creation (including Canva), email campaign creation and execution, and social media best practices
• Analytical mindset with the ability to translate data into actionable insights and support program decisions
• A flexible, hands-on approach with the ability to adapt in a fast-paced environment
• Excellent communication and collaboration skills
• Proficiency with Salesforce, Pardot or similar CRM and marketing automation system is required

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources