Performance Creative Strategist
Function: Brand & Creative | Performance Creative | Acquisition Strategy
Reports to: Head of Creative
Location: Remote (UK, Europe, anywhere!)
Hours: Full-time, approximately 40 hours per week
HQ: Amsterdam, Netherlands
Compensation: €4,500 – €5,500 per month
Bonuses: €750 per quarter if KPIs are achieved
Main Responsibility:
Directing our performance creative process to ensure we are exceeding our paid media new customer acquisition targets and expanding our addressable audience through core channels of Meta and TikTok.
Our Core Values
1. Own The Outcome Take full responsibility for every result - the wins, the losses, and everything in between.
2. Truth Before Comfort Say what needs to be said, even when it's difficult. Honesty is how we get better.
3. Invested In The Result Feel genuine pride when clients win and real accountability when they don't.
4. Never Stop Learning Stay curious, innovate constantly, and never settle - the best teams never stop improving.
Background
Adfluent B.V. is a start-up company that was founded in June 2023. We work with direct-to-consumer brands only and over the past 12 months we've grown to a lean team of sixteen. We're looking to add to our team of dedicated A-players as we expand our existing portfolio with new launches through 2026 and beyond.
Reporting to our Head Of Creative, our Creative Strategist will be an integral part of the performance creative process, managing output across internal resources and streamlining the creative process to ensure we hit new customer acquisition targets.
We're looking for an individual with experience in driving new customer scale and efficiency through performance native creative across Meta & TikTok. With proficiency in DTC creative best practices across static assets, UGC, motion graphic and high-production content. A highly creative and data driven person who can utilise customer and platform data to drive forward both net-new (big-swing) and iterative concepts to maximise both our returns and efficiency.
Main Accountabilities
- Oversee our performance creative strategy and execution, communicating with the team and agencies to deliver net-new concepts and iterative output across multiple channels and formats (statics, UGC, and high-production).
- Manage our creative process including meetings, reporting and resource allocation to achieve key KPIs.
- Utilise customer research alongside brand and product strategy to conceptualise and deliver high-performing, native net-new creative concepts that deliver against our CAC targets.
- Take channel manager reports and your data-driven insights to create iterative concepts of existing winning creative to drive further scale and efficiency.
- Direct a process that delivers high-quality net-new concept and iterative output across our core channel mix (Meta & TikTok) that ensures we are unlocking incremental new customer growth through unlocking new audience demographics.
- Be an integral part of building out our internal creative division.
- Confidently write clear scripts for UGC content creators, briefs for our internal design workflows, briefs for our editors and ad copy to support creative output.
- Format weekly reports and work closely with our HoC to execute a creative strategy that meets new customer acquisition targets across our brands.
Success in 6 Months:
- Demonstrate measurable improvement in our performance creative output through workflows you've owned across our channel mix.
- Successfully own the creative process, ensuring greater workflow efficiency and that new customer targets have been exceeded through robust feedback loops connecting channel managers and creative partners.
- Challenging how we do things and bringing new ideas to our Head of Performance weekly.
- Achieving a hit rate of above 20% for clients we work on, and having at least one creative of Adfluent in the top 3 spenders for 75% of your clients.
Attitude: You,
- Take complete ownership of your successes and failures;
- Entrepreneurial with the ability to see the bigger picture and make unexpected changes where necessary;
- Have a proactive, problem-solving mentality and approach;
- Have exceptional attention to detail;
- Have an eye for improving efficiency across systems by implementing AI, using it to support your work rather than replace the manual research behind it;
- Confident in building long-term relationships with our team and external partners;
- Have the ability to motivate people to hit deadlines and hold people accountable for getting things done;
- Can self-manage and prioritise tasks efficiently;
- Comfortable with time tracking as part of how we manage workflow and resource allocation;
- Takes interest in any creative strategy / e-commerce related topics;
- Does not shy away from keeping others accountable, you're kind not nice;
- Can work in a fast-pace environment like an agency, where you work on multiple clients at once.
Experience & Skills:
- Proven experience delivering growth in KPIs across direct-to-consumer (DTC) e-commerce paid media mix through quality creative output.
- Deep knowledge when it comes to performance creative, particularly Meta & TikTok.
- You will need to prove your expertise and understanding of what makes a high-performance creative asset.
- Believe that winning creative starts with manual research (customer insight, market and ad-account data), not shortcuts or automation.
- Understanding and ability to take product, brand strategies and customer data and translate this into creative output that performs and is aligned with long-term positioning.
- Strong organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with a knack for storytelling and engaging audiences.
- Passion for building brands, fostering connections, and creating memorable customer experiences.
- Strong feeling for storytelling and how to implement this in paid ads.
The Benefits of Working at Adfluent B.V.
- Although we're still small, we have the ambition to stay lean and grow vertical with our clients, not horizontal. This means we work with a small portfolio of clients to ensure we get them the best results, and we get compensated based on performance fees. We're early in our journey with a huge amount of opportunity to learn and progress.
- Start-up sensibilities. You have the rare opportunity to work with a small but rapidly expanding group and have a huge impact on how we do things.
- Remote working. We're a modern business so working from home or abroad is no issue at all. But you're more than welcome at our office in Amsterdam too.
- Both contractor, or full time employee works for us. But we're not looking for a one foot in one foot out mentality.
