Legacy Marketing Manager

Legacy Marketing Manager.Salary: £48,000 per annum depending on experience.

Location: Remote.

Monthly travel to London will be required.

Contract: Permanent – 35 hours per week.

Benefits:

• 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave.
• Gain professional qualifications and excellent training/development opportunities.
• Flexible maternity, adoption, and paternity packages.
• Pension with up to 7% employer contribution with included life assurance cover.
• Staff discount portal and Blue Light Card eligibility with 15,000 national retailer's discounts.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

Join our Fundraising Team!

This is a truly exciting moment to join our organisation as a Legacy MarketingManager on a permanent Contract.

Legacy giving is recognised as a high organisational priority, and you’ll be stepping into a motivated, passionate team committed to delivering exceptional supporter experiences and inspiring more people to leave a lasting gift. If you’re an experienced legacy professional looking for the chance to shape our long-term legacy strategy, influence how the whole organisation thinks about legacies, and help us grow this incredibly important area of work, this role offers a wonderful opportunity to make a real difference.

How you'll help to create brighter futures

• Developing Action for Children’s short term and long-term planning of legacy strategies to maximise the potential of legacy income.
• Directly manage a team of professional fundraisers.
• Effectively manage the legacy acquisition and retention campaigns.
• Drive robust and insight-led supporter-centred journeys to maximise engagement.
• Lead the Legacy Marketing team to successfully achieve set targets and KPIs.
• Produce regular and consistent financial and activity reports for Management and other Senior Managers.
• Build effective and efficient relationships with prospective supporters, legacy pledgers, staff, and solicitors.

Let's talk about you

• Marketing experience (including digital) and demonstratable application to drive revenues in a complex organisation collaborating with many stakeholders.
• Charity legislation, best practice guidelines and other regulatory requirements to charitable fundraising activity, or the intellectual capacity to acquire it.
• Demonstrable understanding of the importance of brand to legacy success – and how to apply through a marketing role.
• Intellectual capacity to understand and appreciate the motivations of donors, supporters, and volunteers.
• Apply principles of good customer care and the accountabilities of a charity to its donors, supporters, and volunteers.
• Proven experience and success of managing & developing fundraisers and or marketing experts to drive income performance.

Please see the Job Description for the full list of accountabilities and requirements.

Closing Date: Monday 13th April 2026.Interviews will be week commencing 27th April 2026 via MS Teams.Please note we are unable to offer visa sponsorship for this role.Diversity, equality, and inclusion

At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace.

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Want to know more about Action for Children?

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