Demand Generation Manager

Role: Demand Generation Lead

Location: United Kingdom (remote)

Languages: English

Background: B2B SaaS / Fintech / AI

We’re partnering with a category-defining AI company transforming how institutional finance operates. Their platform replaces manual, knowledge-heavy workflows with autonomous agents that deliver complete, ready-to-use outputs across investment, risk, and compliance.

With strong product-market fit and growing enterprise demand, they’re now hiring their first Demand Generation Lead to build and scale their pipeline engine from the ground up.

Responsibilities:

• Build the digital demand engine from zero, with a focus on paid acquisition (LinkedIn, search)
• Own end-to-end campaign strategy. Targeting, messaging, budget allocation, and optimization
• Develop and scale marketing automation in HubSpot. Lead scoring, nurturing, and sales handoff
• Create a more programmatic approach to event marketing and pipeline activation
• Run lean experiments to validate channels and messaging, then double down on performance
• Track and report on pipeline generation, conversion rates, and ROI

Qualifications:

• 3–6 years in demand generation, growth, or performance marketing within B2B SaaS
• Experience targeting niche, high-value audiences. Ideally, senior enterprise buyers or financial services
• Proven ability to build or scale demand programs in early-stage or high-growth environments
• Hands-on, scrappy execution mindset. Comfortable owning campaigns end-to-end
• Strong analytical approach, with a focus on pipeline, conversion, and ROI
• Experience with HubSpot or similar tools

You’ll stand out if you’ve:

• Sold into institutional finance (data, research, workflow platforms)
• Run ABM or precision demand strategies targeting senior stakeholders
• Been a one-person marketing function or founding demand gen hire

Ready to make your mark? Let's talk!

You can also reach me at: monica@abcpeople.com