Category Development Manager - Performance Products

Job Title: Category Development Manager - Performance Products Location: United Kingdom (Home based - with occasional travel to sites such as Peterborough and Harrogate). Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%. Are you a technically skilled and commercially astute professional with a strong background in performance products for ruminants? Do you have a deep understanding of the UK dairy sector and a passion for translating insight into strategic growth? We’re looking for a Category Development Manager – Performance Products to join our Operational Marketing team at AB Dairy. This is a high-impact role where your technical expertise and market knowledge will shape the future of our performance product portfolio. What You’ll Be Doing

• Own and lead the strategic direction of our performance products category, ensuring alignment with commercial goals.
• Use your technical understanding of ruminant nutrition and performance to identify opportunities for innovation and differentiation.
• Analyse market trends, customer needs, and competitor activity to inform product development and positioning.
• Develop and implement pricing, promotion, and go-to-market strategies that drive value and margin growth.
• Design and deliver targeted marketing campaigns that support category objectives and enhance product visibility.
• Collaborate cross-functionally with technical, Commercial, Sales, marketing, and operations to deliver cohesive category plans.
• Manage the product lifecycle, identifying gaps, rationalisation opportunities, and areas for innovation.
• Monitor category performance using data, customer feedback, and commercial KPIs.
• Be the voice of the customer and the market, influencing product roadmaps and strategic decisions.

What You’ll Bring

• Technical expertise in ruminant nutrition or performance products, ideally within the UK dairy market.
• Proven experience in category development, product management, or technical marketing.
• Strong commercial acumen with the ability to balance technical depth and strategic thinking.
• Analytical mindset with proficiency in tools like Excel, CRM systems, and data platforms.
• Excellent communication skills and the ability to work effectively across technical and commercial teams.
• A proactive, insight-led approach to driving category value and customer impact.

If you're ready to bring your technical knowledge and strategic mindset to a role where you can make a real difference in the ruminant performance space, we’d love to hear from you. Location This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.