Growth Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.Growth Marketing ManagerAbout the Company

Our client is a private equity-backed platform operating across a portfolio of regional home services businesses. Backed by a $2B+ fund, they are in active acquisition mode currently running marketing across 10+ brands with plans to add five more in 2026. This is not a mature, fully-built machine. It is a growth platform in early infrastructure build, with the financial backing and acquisition pipeline to scale fast.

About the Role

This is a build role. The incoming Growth Marketing Manager will own acquisition and lifecycle performance across a multi-brand portfolio — building the reporting infrastructure, optimizing the channel mix, and driving funnel performance where the stakes are real. You will report directly to the VP of Growth and work alongside a lean, high-ownership team. The person who takes this role will have direct influence over what gets built, how budget gets allocated, and what the growth operating model looks like at scale.

Key Responsibilities

• Own acquisition and lifecycle performance across a multi-brand portfolio, with direct accountability for funnel metrics and unit economics including ROAS, CAC, CPA, and conversion rates
• Lead paid digital execution and strategy across Google Ads, paid social, and emerging channels — managing agencies while maintaining hands-on visibility into performance
• Build and maintain dashboards and reporting infrastructure that give growth, sales, finance, and executive leadership a clear, real-time view of funnel performance
• Design and run conversion optimization experiments end-to-end — identifying bottlenecks, structuring tests, and partnering cross-functionally to implement solutions
• Establish and QA attribution tracking, UTM frameworks, and measurement systems to improve data fidelity and decision-making quality
• Develop go-to-market plans for new market launches, including local search, paid lead generation expansion, and post-acquisition playbooks for incoming brands
• Partner with lifecycle marketing to improve conversion and drive customer re-engagement across the portfolio
• Translate performance data into clear, actionable recommendations for executive and cross-functional stakeholders — including sales, finance, and operations

Qualifications

• 4–7+ years of experience in performance and growth marketing, with a track record of owning results in a B2C environment
• Deep expertise in Google Ads - this channel represents the majority of the media budget and is the core of the paid program
• Strong analytical and quantitative foundation: comfortable owning funnel metrics and unit economics, building dashboards, and translating data into clear decisions
• Demonstrated experience managing agencies and external partners while maintaining hands-on execution capability
• Experience building or significantly improving attribution and measurement infrastructure, not just working within existing systems
• Background in early to mid-stage startup or scale-up environments — you are comfortable with ambiguity, operate without a lot of structure, and see this role as a step up, not a lateral move
• Omnichannel exposure is a strong asset — TV, OOH, print, streaming, or lifecycle experience alongside digital
• Strong communication skills with the ability to present data-driven recommendations to both technical and non-technical audiences

Compensation & Benefits

• Base 130-155k + bonus
• 401(k) with employer match
• Generous PTO and paid holidays
• Medical, dental, and vision insurance
• Fully remote