REMOTE Paid Social Specialist – (Agency)

**Job DescriptionREMOTE Paid Social Specialist – (Agency)**FT/Direct Hire100% Remote -Company Los Angeles Based – open to candidates anywhere in the USRemote Company With Quarterly Meetups In LABudget $95k-$105k (all in base + bonus)

• Must have Agency and DTC/Ecommerce client experience

Our client a growing Digital and Performance Marketing Agency is looking for a Paid Social Specialist to join their team! You will be responsible for the day-to-day management of Paid Social campaigns and responsible for creating and optimizing Paid Social channels to support clients in their growth goals. Looking for candidates with strong hands on paid social media buying, campaign management, and reporting experience. Ideal experience is out of media agencies, building or managing teams of practitioners. You have deep expertise within Facebook ads and you know how to use other media buying platforms like Snapchat, Pinterest, Twitter, TikTok, CTV, and programmatic platforms. Responsibilities Develop and execute Paid Social campaigns across various platforms, including but not limited to Facebook, Instagram, Pinterest, Snap, Twitter, LinkedIn, and TikTok. Conduct audience research and segmentation to develop targeted campaigns that align with client goals and objectives. Develop ad copy, creative assets, and landing pages that resonate with the target audience and drive conversions. Monitor campaign performance, analyze data, and optimize campaigns to improve ROI. Collaborate with internal teams (e.g., creative, analytics) and external partners (e.g., platform reps) to develop and execute campaigns. Stay up to date with industry trends and platform updates to ensure that our clients' campaigns are always innovative and effective. Requirements Bachelor’s degree or equivalent experience 5+ years of experience in paid advertising with a focus in campaign management, setup and media buying Proven ability of successful paid social campaign execution, with effective communication and presentation skills Mastery of analyzing data and metrics using tools including Facebook Business Manager, TikTok, Google Ads, Google Analytics, Excel/Google Sheets Analytical and quantitative capability to determine program effectiveness, ROI, etc. with a digital marketing best practices General knowledge and understanding of paid media strategy and its implementation into paid media channels Experience in performance marketing, media planning, and ecommerce Being creative and thinking outside the box Strong expertise in Excel Able to work independently and balance multiple tasks