Director of Social Media and Content, Apparel

Are you a social-first leader who lives at the intersection of strategy, creativity, and community? A fast-growing, mission-driven direct-to-consumer brand is looking for a Director of Social Media & Content to own and elevate its organic presence across key platforms.

This brand is dedicated to blending mental wellness, inclusivity, and elevated comfort into everything it creates. The mission goes beyond products – it’s about building a community where people feel supported, seen, and genuinely connected.

The Opportunity

As Director of Social Media & Content, you will define and execute the brand’s social vision end-to-end. You’ll build and lead a high-performing team, develop platform-specific strategies, and partner closely with Growth, Creative, CX, and other cross-functional teams to ensure organic social is a powerful driver of brand, engagement, and revenue. This role reports into the VP of Growth.

What You’ll Do:Set the Social Strategy

• Create a holistic social media strategy aligned with broader marketing and business goals.
• Define clear KPIs across channels (engagement, reach, traffic, revenue impact, and halo effect on site performance).
• Identify opportunities on emerging platforms and new feature releases.
• Champion an experimental, test-and-learn culture across formats, trends, and campaigns.

Lead & Develop the Team

• Build, mentor, and scale a high-performing social media and content team.
• Oversee workload, priorities, and performance management.
• Collaborate with the Creative Director to ensure content ladders up to strategic goals.

Own Platform Excellence

• Drive best-in-class execution across TikTok, Instagram, Facebook, Snap, Pinterest, and other key platforms.
• Stay ahead of trends, tools, and algorithm changes to keep the brand competitive.
• Monitor competitors to uncover whitespace and opportunities for differentiation.
• Lead setup and integration of tools that optimize workflow and performance (e.g., Sprout Social, Gorgias integrations).

Run High-Impact Campaigns

• Oversee ideation, planning, and execution of cross-platform campaigns that amplify brand storytelling and drive organic growth.
• Partner with performance marketing, email/SMS, and eCommerce teams to align organic efforts with paid and revenue goals.
• Lead influencer and creator strategy to ensure brand alignment and maximize ROI.
• Own review generation strategy across platforms like Trustpilot, Thingtesting, Meta, and TikTok, and integrate UGC and reviews into social and content plans.

Optimize Processes & Operations

• Streamline social media monitoring and response operations, ensuring SLAs, macros, and quality standards are met.
• Ensure full utilization of the tech stack, including Sprout Social and Gorgias integrations.

Leverage Data & Insights

• Own reporting on agreed KPIs that ladder up to business outcomes.
• Produce weekly and monthly results decks with key learnings and clear, actionable recommendations.

Partner Across the Business

• Serve as the main bridge between Social and CX, ensuring a consistent brand voice and aligned strategy.
• Collaborate with product, PR, acquisition, retention, and creative teams to deliver cohesive storytelling across all customer touchpoints.

What You Bring:

• Bachelor’s degree in Marketing, Communications, or related field (Master’s is a plus).
• 7–10+ years in social media strategy, digital marketing, and/or content, ideally within high-growth eCommerce or DTC brands.
• Proven experience leading and scaling social and content teams.
• Demonstrated success driving measurable growth from organic social.
• Deep, hands-on expertise with TikTok, Meta (Instagram/Facebook), Snap, Pinterest, and emerging platforms.
• Experience with multi-million-dollar social budgets is a plus.

Core Skills:

• Strategic Thinking: Able to connect long-term brand vision with near-term execution and results.
• Leadership: Strong people leader who can coach, motivate, and build a collaborative, high-energy team culture.
• Creative Vision: Expert at platform-native storytelling and guiding creative teams to produce compelling, on-brand content.
• Data-Driven Mindset: Comfortable digging into analytics, pulling insights, and translating them into strategy and testing roadmaps.
• Communication: Excellent written and verbal skills to influence, present, and align stakeholders.
• Agility & Innovation: Thrives in a fast-paced, high-growth environment; quick to adapt to trends and platform changes.