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Yesterday Marketing Jobs Articles Digested
Top Marketing Jobs articles picked and summarized
The Drum•18 hours ago•
900
Gen Z Didn't Kill Cinema, Beer, or Soda—Lazy Marketing Did
Is Gen Z really killing cinema, beer, and soda? Mark Ritson argues it's not them—it's lazy marketing. Four breakout films prove young audiences crave originality, not endless sequels. The same goes for drinks: boring portfolios, not health trends, are driving them away. Time to innovate or get left behind. #MarketingFail #GenZ #Innovation #Cinema #ConsumerBehavior