Vanessa Rowed Takes the Helm as CMO at Yum! Brands After Leaving Big W

Vanessa Rowed's Career Move

Vanessa Rowed, the current marketing director of Big W, is set to leave the retailer in July for a new opportunity as the chief marketing officer at Yum! Brands, the parent company of KFC, Taco Bell, and Pizza Hut.

A spokesperson for Big W has confirmed Rowed's resignation, marking a significant transition for both her and the retailer.

Background and Achievements

Rowed joined Big W in 2022, coming from Endeavour Group’s BWS, where she was the head of ecommerce and digital marketing. Under her leadership, Big W recently achieved recognition by being named Australia’s best online retailer at the All Star Bash Awards, surpassing competitors like Bunnings Warehouse.

Earlier this year, she also played a pivotal role in relaunching the Toys For Joy initiative, aimed at helping children part with their beloved but broken toys, emphasizing community and sustainability.

Transition at Yum! Brands

Prior to Rowed's appointment, Kirsti Woolrych served as the CMO for Yum! Brands locally but has recently transitioned to become the general manager of the KFC South Pacific region. Following her departure, Sally Spriggs, the group marketing director, has stepped in as the acting CMO.