Research Key Trends for Your Social Media Ad Campaigns

Looking for ways to ensure you're tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you're aware of the latest trends in your niche is key to maximizing your potential, and there's a range of tools that you can use to research and analyze relevant trends and topics.

1. TikTok Trends

TikTok is arguably the best indicator of cultural shifts, especially among younger audiences, and as such, it's also a valuable tool for learning about key trends in your niche. TikTok's trends tool provides insights into trending hashtags by industry, giving you a listing of key trends with details on demographic engagement, related topics, and example uploads.

2. Reddit Pro Trends

Reddit has become a key reference point for online shoppers seeking real, human insight into products. Research suggests that 42% of users trust Reddit recommendations more than influencer-sponsored posts or branded advertisements. Reddit Pro Trends allows you to monitor mentions of your business, track conversations with target keywords, and discover engagement opportunities in real time.

3. Pinterest Trends

Pinterest has evolved into a valuable tool for guiding product discovery, with 80% of weekly users inspired to shop based on app content. Pinterest Trends lets you search for trending Pins by keyword, providing insights into shopping-focused queries that can shape your communications.

4. Grok

X (formerly Twitter) remains a key platform for real-time discussion, used by over 600 million people monthly. Grok, xAI's chatbot powered by X posts, offers near-live updates on key trends. While not real-time, it provides valuable insights when queried on specific topics, making it a useful addition to your research toolkit.

5. AI-Powered Ad Tools

Leverage AI-powered targeting options available on all major social platforms. Meta's Advantage+ drove a 6% increase in conversions, and similar tools like TikTok's Symphony, Pinterest's Performance+, X's Grok targeting, LinkedIn's Performance Max and Accelerate use AI to optimize ad audiences based on data patterns. Testing these can help identify broader, more engaged audiences for your campaigns.