Unlock the Power of Microsoft Ads: Multi-Format Campaigns Are Here!

Following the success of Performance Max campaigns, Microsoft Ads has unveiled multi-format campaigns for Audience Ads. This innovative feature enables advertisers to create a single campaign that integrates various ad formats seamlessly, including native, display, and online video ads.

Benefits of Multi-Format Campaigns

The introduction of multi-format campaigns offers several advantages for advertisers:

• More cohesive campaign management: Manage multiple ad formats within one campaign instead of juggling separate campaigns for each format.
• Easier budget management: Optimize your budget across different ad formats from a single campaign.
• Continued flexibility: Maintain the option to create separate campaigns for specific ad formats, allowing for tailored optimization based on goals.

How to Set Up A Multi-Format Campaign

To utilize multi-format campaigns, choose one of the following campaign objectives:

• Drive conversions
• Generate leads
• Build brand awareness

Next, select “Audience” as the campaign type. During the setup process, you can choose from various ad formats based on your assets and goals.

Creating Your Campaign

After selecting your ad formats, proceed through the typical campaign steps, including:

• Setting targets and locations
• Defining budgets and bid strategies
• Configuring ad group settings

Drive Results with Cohesive Campaigns

This update showcases Microsoft Ads’ commitment to adapting its platform to meet the evolving needs of advertisers. By simplifying the process of combining ad formats, Microsoft empowers advertisers to effectively reach their audiences across diverse channels without the hassle of managing multiple campaigns. This is particularly beneficial for those with smaller budgets who wish to leverage Audience ads without the complexity of setting up numerous campaigns.

Multi-format campaigns present an innovative solution for advertisers aiming to maximize efficiency and maintain cohesive messaging across various ad formats. Will you give multi-format campaigns a try in 2025?