Great marketing has always required deep measurement expertise to uncover the 'why' and strategic agility to execute the 'how.' That's why Google introduced Ask Advisor — an in-product AI agent across Google's marketing platforms — to put those answers and actions directly into marketers' hands.
Now, Google is announcing new agentic capabilities across Google Ads and Google Analytics designed to amplify your expertise, helping you uncover insights faster, make smarter business decisions, and stay firmly in the driver's seat as you chart your path to growth.
Spot Opportunities Faster with New Homepage Insights
It's critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever with new AI Overviews at the top of the homepage, giving you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now and what you should do about it.
When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. You can also stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you.
The Google Ads homepage has been revamped to surface timely AI-powered insights cards personalized to your business. You now have the context you need to confidently adjust your strategy, ensuring you capture new demand the moment it appears. Want to understand how competitors are impacting your impression share or what trends could improve your campaigns? Use the prompt box above the insights cards to generate a custom insight based on what's top of mind.
Become a Data Expert with New Visual Reporting
When it's time to evaluate your performance, reporting should be intuitive and easy. With the new Dashboards in Google Ads (coming soon in Google Analytics), you can transform raw data into clear visualizations with simple text prompts. Every report automatically generates a real-time summary explaining the 'why' behind the data, helping you easily understand your performance or make a case for a new campaign idea.
Benchmark Your Success
It's always important to identify where you have room to grow. Now, you can dig even deeper into your campaign performance in Google Analytics with Ask Advisor. A new benchmarking feature compares your campaign performance against anonymized averages from similar businesses, helping you refine your strategy with confidence.
"Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner." — Kevin Marshall, Paid Media Director at Gardyn
Built with Gemini, these new solutions will help marketers move from insight to action even faster. Get started today in Google Ads and Google Analytics.
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