Snapchat Ads Outperform Rivals: The Secret Weapon for Ecommerce Brands

Despite a smaller overall share of ad spend, Snapchat ads are delivering stronger returns on ad dollars, especially for fashion retailers. This insight comes from new research by Snap and analytics firm Triple Whale.

Why Snapchat Stands Out

As brands plan for Q4, Snapchat emerges as a high-impact, low-cost option, particularly for reaching younger, trend-driven audiences.

Key Findings

• The study analyzed $3 billion in ad spend across 20,000 Snapchat advertisers.
• Return on ad spend (ROAS) increased by 7.5% on Snapchat, while most other platforms saw declines.
• Snapchat also had the lowest cost per acquisition (CPA) of all platforms measured.

Fashion Brands Lead the Way

• Apparel advertisers saw the highest ROAS, thanks to Snap’s visual-first storytelling.
• 77% of Snapchatters say visual search makes finding clothes easier, compared to 50% of non-users.
• 80%+ of users say social media is their go-to for fashion trends.

What’s Next for Snapchat Ads

Snapchat’s creator ecosystem may be key to unlocking even better results. Partnering with native creators could help brands navigate the platform’s visual language and boost campaign engagement.

For DTC or fashion brands, Snapchat may be your most efficient ad channel this holiday season. With rising costs across other social platforms, Snap could offer more return for every dollar spent.

Download the full report: The Snapchat Generation Volume 1