Direct marketing and door drop specialist Letterbox Distribution has launched a new Royal Mail Door Drop booking platform that aims to modernize the leaflet industry. This innovative platform, called LeafletUK.com, went live on April 7 with the goal of offering a simpler and cheaper mapping and leaflet distribution system than competitors, moving the industry forward significantly.
Key Features of the LeafletUK Platform
As well as featuring mapping software to draw a polygon radius, the LeafletUK platform also includes a new buffer tool that allows users to pull in postcodes for a particular route. The platform is built off the back of Letterbox’s existing bespoke door drop software Engage Maps, which has been operational for just over a year, primarily for public consultation work.
AI Integration for Enhanced Efficiency
The Barnet-based company is currently exploring the introduction of AI to further modernize the leaflet distribution process. Simon Greatbatch, director of Letterbox Distribution, explained: “We are currently working on using AI to allow you to ask the map to create a boundary based on inputting your criteria as a sentence – an example being ‘draw me a 1km radius around every landmark in the UK’.”
Evolution of Technology in Door Drop Marketing
Greatbatch, who collaborated with John Taylor, Geoplan managing director, to develop this mapping platform, noted that technology in the sector has advanced significantly. He stated: “Historically, our industry involved discussing campaigns with clients, preparing map areas based on requirements, and booking deliveries through Royal Mail or in-house distributors. What has changed is a mix of technology and our introduction of +Post, our addressed letter delivery service.”
Introducing +Post: A Game-Changer in Mail Delivery
+Post is Letterbox’s competitor to Royal Mail’s mail delivery service, currently covering over 22 million addresses across the UK. Its key advantage is offering a day of delivery rather than a day of posting, making it ideal for time-sensitive campaigns. This service is primarily aimed at public consultations, property developers, councils, and those targeting specific geographic areas.
Pricing and Coverage
LeafletUK covers the entire UK via Royal Mail Door Drop, with pricing starting from £76.68 per thousand for quantities over 200,000, and £83.19 per thousand for under 25,000, plus VAT. This competitive pricing structure makes it accessible for businesses of all sizes looking to leverage door drop marketing effectively.
The Future of Leaflet Distribution
With the integration of AI and advanced mapping tools, Letterbox Distribution is setting a new standard in the leaflet industry, offering more precise targeting, cost efficiency, and streamlined processes for marketers and businesses alike.
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