Phil Clark Joins Rise at Seven: A Game-Changer in Performance Marketing

Phil Clark Takes the Helm at Rise at Seven

Rise at Seven has appointed Phil Clark, the former marketing chief of Canada Goose, as the group managing partner. He will be leading performance and craft strategies from the London office, collaborating closely with Karl Loudon, the global MD, and Carrie Rose, the founder and CEO.

A Wealth of Experience

Before his time at Canada Goose, where he was the senior global director of digital marketing and media, Clark had a noteworthy career starting in the music industry at SEG Music. He also served as the business director at Reprise (now Kinesso), where he previously worked with Loudon. Their reunion at Rise at Seven, a rapidly growing agency based in Sheffield with offices in Manchester and New York, promises to enhance the agency's offerings. The agency boasts a diverse client portfolio, including SIXT, Ninja, Bumble, and Capital One, and is nearing the £10 million revenue mark.

Leading the PESO Strategy

In his new role, Clark will oversee the end-to-end delivery and performance of the PESO (Paid, Earned, Shared, Owned) marketing strategy. His leadership will guide teams across various channels such as social media, SEO, content marketing, PR, data, creative/brand, and strategy.

A Vision for Growth

Clark expressed his enthusiasm, stating that the marketing industry is at a pivotal moment, necessitating content marketing that resonates across the digital landscape. He emphasized that paid, owned, and earned media must work in synergy to engage audiences effectively. He is eager to leverage his integrated marketing expertise to contribute to the agency's growth and client success.

Carrie Rose's Perspective

Carrie Rose highlighted the agency's ambition to lead in search and social marketing. She sees Phil Clark’s hiring as a significant step towards realizing her vision for growth in the U.S. market, along with new product launches and strategic mergers. She believes that Clark embodies the agency's values and shares a passion for the craft of marketing.