AI-powered marketing platform Nectar Social has raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund (created alongside Anthropic). The company, which exited stealth last year, positions itself as an agentic operating system for marketers, using autonomous AI agents to handle social activity, moderation, creator workflows, competitive intelligence, and commerce conversations end-to-end.
Founded by ex-Meta sisters Misbah (CEO) and Farah Uraizee, Nectar Social aims to solve the challenge of brands needing to be everywhere on social media. “The buying conversation has moved into social, and no human team can staff every place it happens,” Misbah said. The platform integrates data from platforms like Meta and Reddit through partnerships, pooling data into one place instead of requiring separate tools.
Clients include Liquid Death, Figma, and e.l.f Beauty. The funding will be used to expand hiring across applied AI, engineering, and go-to-market teams. Other investors include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.
This investment signals growing confidence in AI-driven marketing automation and the shift toward agentic systems that can operate across multiple social platforms seamlessly.
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