Meet Liz Wright: The First Woman Ever Digitally Cloned for Marketing!

A Historic Moment in AI Marketing

A Northland woman, Liz Wright, has made history by becoming the world’s first customer to be digitally cloned. Selected from hundreds of applicants, Wright is now the AI-created brand ambassador for Skinny.

The Digital Clone's Purpose

Wright’s digital twin will be utilized to deliver innovative campaign messages and out-of-the-box advertising strategies, eliminating the need for traditional production shoots.

Capturing the Essence of Liz Wright

The process of creating Wright's digital clone took eleven weeks, involving voice capture, facial expressions, and personality traits. This meticulous effort included her speaking for three minutes continuously and a comprehensive full-body scan surrounded by cameras.

Wright described the experience: “They captured all of me, top to tail. That was put into a specialised computer programme and then up comes the me – walking and talking.”

First Impressions

Upon seeing her digital twin, she humorously noted, “I looked really good. It was really exciting and a bit zany.” While her family embraced the news, some friends were skeptical. Wright remains optimistic, stating, “But we’re making history. Anything that puts New Zealand on the map positively is worth it.”

Ethics and Safety in AI

Wright felt assured in her choice as Skinny provided clear AI principles and ethical standards, which she found impressive. Research by InternetNZ indicated that 72% of New Zealanders are concerned about AI's potential malicious use, yet Wright felt safe throughout the process.

A Complement to Human Creativity

Matt Bain, Skinny's marketing and data director, emphasized that this innovative use of AI is not meant to replace humans but to enhance creativity, stating, “This AI-twist production is proof that technology, when paired with human oversight, can create something truly exciting.”

Wright's AI version will feature prominently in Skinny's advertising campaigns for the next two years, and she received a lifetime supply of Skinny credit along with a talent fee.