Meet Dao Nguyen: The New Visionary Leading Digital Advertising at The Times

We are excited to welcome Dao Nguyen as the new senior vice president and head of the digital advertising mission at The Times. Over the last two years, The Times has made significant advancements in scaling premium ad experiences across its product portfolio.

Innovations and Achievements

• We’ve enhanced our first-party data program and ad targeting capabilities with initiatives like BrandMatch.
• Successful product integrations have been launched with major marketers such as Meta and Instacart.
• Advertising is a crucial revenue stream for The Times, and the organization aims to make its products indispensable to audiences and marketers alike.

Dao's Role

In her new position, Dao will spearhead the next phase of ad product-driven growth. Reporting to Alex Hardiman and Joy Robins, she will play a pivotal role in shaping the New York Times product roadmap.

Dao's Background

Dao joins us from BuzzFeed, where she was the publisher and led various teams focusing on product, tech, and data. With over 11 years at BuzzFeed, she has a wealth of experience, having also served as the CEO of LeMonde.fr in Paris. Her career includes roles at Dow Jones Ventures, Concrete Media, and Andersen Consulting (now Accenture).

Please join us in extending a warm welcome to Dao as she embarks on this exciting journey with The Times!