Jaywing Strengthens Leadership with New Digital and Strategy Experts

Integrated marketing agency Jaywing is ramping up its growth strategy with two key senior hires in digital and strategy.

Meet the New Leaders

Chris Callaghan, an industry leader with over 20 years of experience in User Experience (UX), joins as the Head of Digital. His role will focus on enhancing Jaywing’s digital capabilities and working with notable clients like Yorkshire Tea, Savills Investment Management, and Creation Finance. Callaghan, previously from McCann Manchester, has been a passionate advocate in the UX community, contributing through seminars and mentorship programs.

Becca Tredget joins as a Strategy Partner, bringing her extensive experience in brand and performance strategy, audience insights, and data-driven planning. She previously served as Strategic Planning Director at Mediaworks, working with major brands such as Johnson & Johnson, Aveeno, and H&M. Tredget will now lead Jaywing’s strategy team, focusing on full-funnel strategy and effective campaign planning.

A Commitment to Innovation

The appointments of Callaghan and Tredget underscore Jaywing’s commitment to leveraging data, AI, and strategic thinking to provide brands with a competitive edge.

Catherine Kelly, managing director at Jaywing, expressed excitement about the new hires, stating that their unique blend of expertise and proven results aligns perfectly with the agency's mission to push the boundaries in digital and strategy.