How Apparent Group Secured Volkswagen's Digital Future: A Game-Changer in CX

Apparent Takes the Lead in Digital Marketing for Volkswagen Group

Independent agency Apparent has been appointed to manage Volkswagen Group Australia’s digital and customer experience (CX) business following a competitive pitch. This significant win includes brands like Audi, Volkswagen, Skoda, and CUPRA, previously handled by 303 MullenLowe.

A Partnership Built on Innovation

Joshua Wood, head of digital and CRM at Volkswagen Group Australia, expressed enthusiasm about the collaboration:

“We are delighted to be partnering with Apparent. Their exceptional data analysis, customer experience, and creative innovation capabilities align perfectly with our vision. With a strong commitment to partnership, we have great confidence in achieving meaningful outcomes.”

Suzy Smiley, managing director at Apparent, shared her excitement:

“It’s an honour to be selected as Volkswagen Group Australia’s Digital and CX partner. The appointment is a significant new partnership for Apparent. Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.”

About Apparent

Apparent is a fully integrated full-service agency with a core strength in digital marketing. They also serve other notable clients, including Google, Cricket Australia, Sydney Symphony Orchestra, and IBM.