Jeremy Cabral, co-founder and COO of Finder, is transitioning to an advisory role after 16 years with the financial comparison platform. He's launching a Substack newsletter to delve into large language model (LLM) visibility, exploring how content ranks in AI tools like ChatGPT, leveraging Finder's deep expertise in SEO.
Fred Schebesta, Jeremy Cabral, and Frank Restuccia
Founded in 2006 by Fred Schebesta and Frank Restuccia, with Cabral joining in 2008, Finder started as creditcardfinder.com.au and expanded globally. Today, it employs 300-400 people and generates over $100 million in revenue. Cabral remains significantly invested in the company, holding a substantial equity stake.
In his own words, Cabral shared, "I just really wanted to see what I could achieve working on such an important thing: helping Australians make better financial decisions. We ultimately took that way further than I originally thought." His decision to step down is driven by a desire to immerse himself in AI, citing it as a pivotal 'horses-to-car' moment in technology. He aims to spend more time with his family, including his twin five-year-old girls.
Finder recently secured a legal victory against financial regulator ASIC over its crypto product Finder Earn, with the Federal Court ruling it wasn't a debenture, resulting in awarded costs. This underscores the company's innovative edge.
Cabral's Substack will not only cover LLM optimization but also include personal health insights and case studies from Finder's growth, such as international expansion and value creation. He emphasized, "I've gone deep on LLM visibility and how to rank in ChatGPT and those sort of platforms. I am planning to share what I've learned on that front."
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