20 Years After Selling My Agency: Lessons Learned from the Experience

A Journey of Growth and Transformation

Twenty years ago, I sold my namesake agency to Edelman. Despite being accused of being a sellout, the reality is that I would have sold out had I not made the decision to sell.

The Unexpected Path to Ownership

Initially, I had no intention of running my own agency. However, after a challenging #MeToo experience, I shifted to freelance publicity work. This led to the formation of JCPR, which quickly evolved into a culturally connected operation with a stellar team and a growing roster of clients.

The Weight of Acquisition Offers

As our agency gained fame, acquisition offers began to pour in, including one from Dan and Richard Edelman. While many entrepreneurs view this as a success, I felt increasingly trapped by the prospect of selling.

Why We Said No

For nearly a decade, we turned down acquisition offers. Our agency thrived on creativity and independence, which would have been compromised under a holding company's growth-focused model. However, we eventually faced geographic limitations that made us reconsider.

Why Edelman Stood Out

Edelman's family-owned structure and commitment to the PR craft resonated with me. I reached out to Richard, and negotiations began, marking the start of a new chapter.

The Emotional Rollercoaster of Selling

Selling an agency you love is emotionally complex. Luckily, my husband, who specializes in M&A, was our negotiator, guiding us through the process.

Key Takeaways from the Sale

1. Market Value Over Personal Worth: Never sell for what you think you're worth; assess market value realistically.
2. Ownership Shift: Accept that the company is no longer yours after the sale. This can be liberating.
3. Clarify Your Motivation: Understand why you're selling—whether for a payday or the opportunities that follow.

The Value of Selling

Had I not sold, I would have missed out on significant growth opportunities for myself, our clients, and our staff. The sale allowed JCPR to offer comprehensive services and enabled me to evolve into a well-rounded business advisor. It also provided our team with promising career paths, exemplified by one of our first interns becoming the CEO of Edelman London.

A Heartfelt Conclusion

This journey illustrates how ambition, hard work, and timely decisions can lead to rewarding outcomes, both personally and professionally.