Anonymous Professional

My experience sits within marketing strategy, brand positioning, behavioural insight and commercial growth. Having worked within a global marketing agency, I’ve supported businesses through rebrands and, importantly, helped companies think beyond competing within an existing category to identify opportunities to redefine their market and create more distinctive positions. In my most recent role, I have built and led the establishment a small SME companies marketing, including the merging of two businesses. Prior to that I worked as an account manager for a global marketing agency, helping customers define their company marketing strategies and activities.