Growth & Acquisition Manager

ResponsibilitiesPaid Media & Performance

• Manage and scale paid acquisition channels (Meta, TikTok, Google, YouTube, influencer performance).
• Execute structured testing frameworks (creative, bidding, audiences, funnels).
• Optimize CAC/ROAS through event-based optimization, segmentation, and creative iteration.

Tracking, Data & Attribution

• Implement and maintain complete conversion tracking (GA4, GTM, CAPI, server-side, pixel events).
• Improve signal quality, activation event tracking, and attribution accuracy.
• Develop dashboards and reporting for CAC, activation, retention, and LTV.

Full-Funnel Growth

• Manage and execute SEO initiatives: content optimization, keyword research, technical hygiene checks, and ongoing improvements.
• Support website and landing page performance through CRO and A/B testing.
• Optimize acquisition funnels end-to-end (ads → LP → onboarding → activation).

 Lifecycle, Retention & Virality

• Build and maintain email/SMS/on-platform automation, onboarding journeys, and referral loops.
• Run experiments to improve activation, engagement, and retention.

Partnerships & Influencer Growth

• Manage performance-oriented creator acquisition and influencer programs.
• Support scalable processes for ambassador and affiliate-style initiatives.

AI-Driven Optimization

• Use AI to enhance audience modeling, creative iteration, predictive scoring, funnel insights.
• Leverage automation tools (Mutiny, Clay, Jasper, etc.) to accelerate experimentation.

Cross-Functional Collaboration

• Collaborate with product, engineering, and data teams to refine onboarding and retention loops.
• Bring insights from growth experiments into product and roadmap decisions.

Skills & Experience

• 3–5 years in growth, paid acquisition, or performance marketing roles.
• Strong hands-on experience in paid media, with the ability to manage complementary growth channels.
• Practical experience in SEO execution: keyword research, content optimization, and basic technical improvements.
• Proven ability to drive CRO, funnel optimization, and experimentation end-to-end.
• Expertise in GA4, GTM, CAPI, server-side tracking, and attribution methodologies.
• Highly analytical and data-driven, with strong experimentation rigor.
• Experience with AI and marketing automation tools.
• Ability to combine creative thinking with operational excellence to build scalable growth systems.