Retention & CRM Marketing Manager (German-Speaking)
Location: Remote
Employment Type: Full-time, Permanent
Industry: Digital Healthcare / HealthTech
ZAVA, now part of Hims & Hers Health Inc. is hiring a Retention & CRM Marketing Manager to lead our CRM and lifecycle marketing strategy for the German-speaking market. This is a fully remote, permanent role based in the UK, ideal for a German-speaking Retention & CRM Marketing Manager with strong experience across Email, SMS and WhatsApp marketing in a fast-growing digital health or D2C ecommerce business.
About ZAVA
ZAVA is one of Europe’s leading digital healthcare providers, delivering over 14 million patient consultations across the UK, Germany, France, Spain and Ireland. As part of Hims & Hers Health, Inc. one of the fastest-growing digital health companies globally, we are scaling our CRM, retention marketing and lifecycle marketing capabilities to support long-term growth across our European markets.
The Role
You will manage CRM campaign strategy, marketing automation, customer segmentation and A/B testing across Email, SMS and WhatsApp for ZAVA GERMANY, using data-driven insights to improve retention rate, customer lifetime value (LTV) and overall marketing performance. No direct reports at this stage.
Key Responsibilities
- Own and evolve the CRM and retention marketing strategy for ZAVA Germany
- Define and lead the CRM and lifecycle marketing roadmap for ZAVA Germany
- Drive personalisation and automation across Email, SMS and WhatsApp marketing channels
- Plan and execute multi-cycle, omni-channel CRM campaigns
- Implement A/B testing, QA processes and customer segmentation strategies
- Manage CRM platform governance, tooling strategy and best practices
- Analyse CRM and campaign performance data, including open rates, click-through rates, conversions and unsubscribes
- Report on key retention metrics, including retention rate, active and churned patients
- Ensure CRM content and campaigns comply with email marketing regulations and brand guidelines
- Work closely with Regional CRM Managers at ZAVA
- Partner with internal stakeholders on email content strategy and optimisation
Candidate Requirements
- Fluent German written and spoken, with proficient business English written & spoken
- Proven experience in CRM marketing management, lifecycle marketing or retention marketing
- Hands-on experience with CRM platforms such as Customer.io, Braze or Klaviyo or similar
- Strong background in Email marketing, SMS marketing and marketing automation
- Experience with A/B testing, statistical significance and customer segmentation
- Working knowledge of HTML and CSS for email development
- Strong analytical, numerical and data reporting skills
- Excellent stakeholder management and cross-functional collaboration skills
- Experience in D2C ecommerce, healthcare or another regulated industry is advantageous
Apply now to join ZAVA’s Retention and CRM Marketing team and help shape the future of digital healthcare across Europe.
ZAVA is an equal opportunities employer and welcomes applications from all backgrounds. Reasonable adjustments are available on request.