Digital Performance Marketing Specialist

The house of YRMOS stands as an independent fashion sanctuary founded in 2021 by Ulrich Boulon in Islington, London. Merging introspection with sophistication, the house focuses on modern tailoring and haute couture craftsmanship utilising superior materials. Sparking a contemporary conversation on confidently relaxed elegance.

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Role Overview

We are looking preferably for London/UK based freelance Digital Performance Marketing & Sales lead to take ownership of YRMOS’ DTC revenue. Your mission is turn attention into sales, while reinforcing the brand.

You will work closely with the founder to translate product, story and positioning into measurable, repeatable revenue primarily through paid media, CRO, and direct sales.

This is a hands-on role for someone who understands fashion and luxury.

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Key Responsibilities

Performance Marketing

• Own and manage paid campaigns across Meta (primary) and Google (secondary)
• Structure campaigns with clear logic (testing, scaling, pausing)
• Continuously test formats, audiences and geographies
• Track and optimise toward CPA, ROAS, and weekly sales targets

Sales & Conversion

• Improve landing pages' performance (pricing clarity, friction reduction, trust signals)
• Identify drop-off points in the funnel and propose fixes
• Support recovery flows (abandoned cart, DM follow-ups, email logic)
• Advise on offers, bundles, or incentives without cheapening the brand
• Think like a merchant, not only a marketer

Analytics & Insight

• Monitor daily performance metrics and report weekly insights
• Distinguish signal from noise in small-budget environments
• Identify what truly drives conversion (product, message, format, audience)
• Build a clear learning loop the house can compound over time

Strategic Support

• Advise on which products should be pushed as revenue anchors
• Help shape realistic weekly and monthly sales targets
• Proven ability to scale digital channels and optimise spend across platforms

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You are:

• Experienced in performance marketing for premium or luxury brands
• Comfortable working with small budgets and high accountability
• Equally analytical and sensitive to brand nuance
• Direct, pragmatic and results-driven
• Commercially sharp with budget ownership experience and a test-and-learn mindset
• Able to work independently and communicate clearly

You are not:

• A growth hacker chasing vanity metrics
• Someone reliant on heavy discounting
• A generic agency operator running templates

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Tools & Experience

• Meta Ads Manager (advanced)
• Google Analytics / GA4
• Shopify
• Klaviyo
• CRO thinking (UX, copy, trust, flow)
• Bonus: experience selling high-price, low-volume products

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Contract & Scope

• Freelance / part-time
• Weekly or monthly retainer (to be discussed)
• Remote or in-studio

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What Success Looks Like

• Consistent weekly sales
• Clear understanding of what converts and why
• Reduced friction across the customer journey
• A disciplined, repeatable digital sales system
• Growth without compromising the brand values