Product Marketing Manager, Salesforce ecosystem

The Product Marketing Manager owns the strategic and tactical marketing responsibilities for 3 Salesforce ecosystem product solutions and will work with the respective organisations to define their product solutions. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the Salesforce ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.

Location: EMEA.

Key Responsibilities

Market Strategy & Positioning

• Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
• Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for Salesforce products
• Identify growth opportunities in established and emerging salesforce markets (Agentic AI, lead assignments ,etc).

Product Lifecycle Management and Product Support Package

• Lead product definition in collaboration with founders, BU and Sales, ensuring alignment to market needs and customer demands
• Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
• Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc

Go-to-Market Execution

• Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
• Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams
• Define and track KPIs for product launches, adoption rates, and revenue performance

Qualifications

• MBA degree or equivalent experience in related area
• 8+ years' of product marketing experience
• 5+ years of salesforce product marketing experience
• Experience with startups
• English + other European language a plus.
• Strong verbal, written, and presentation skills

PLEASE NOTE: Only EU/EEA/UK permanent resident will be considered for this role.