Senior Performance Marketing Manager

(SENIOR) PERFORMANCE MARKETING MANAGER (F/M/D)

32 hours per week, remote & distance working

Welcome to the wonderfully weird world of Shakti, where ancientIndian wisdom meets modern wellbeing. We’re the creators and online sellers of the original acupressure mat - a holistic self-care tool offering a natural way to melt away tension and help treat back pain, insomnia, sports recovery and stress. With over 9,000 glowing 5-star reviews, our spiky products are fuelling some serious growth in Germany, Austria, France, Spain, and Portugal.

The spirit of Shakti invites us all to embrace our playful side - to explore, be curious and find joy in the unexpected. As a social impact brand, we're on a mission to empower women in India to achieve self sufficiency. Our all-female factory in Varanasi supports our craftswomen with fair pay, healthcare, and education for their daughters. Conscious consumerism is something we celebrate, as we create a community of acupressure fans through engaging conversation, great content and sound advice. We truly believe our products can help improve the health and well-being of our customers.

Born in theBerlin start-up scene, we've grown into a remote-first team of wellness warriors. We're talking flexible hours, development budget, location freedom and much more. New work vibes? Nailed it.

READY TO MAKE SOME MARKETING MAGIC?

We’re seeking an analytically minded and creatively driven Senior Performance Marketing Manager to lead our digital acquisition strategies, focusing primarily on Meta platforms. In this pivotal role, you will be responsible for developing, executing, and optimizing performance marketing campaigns that drive customer acquisition and revenue growth.

Your strategic insights and hands-on approach will be instrumental in scaling our marketing efforts across various channels, including Google Ads and emerging platforms. You'll work hand-in-hand with our Head ofBrand & Marketing to shape the pillars of a thriving e-commerce business.

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT

• Develop and implement comprehensive performance marketing strategies across Meta and Google Ads to achieve business objectives and KPIs.
• Oversee the creation, execution, and optimization of paid media campaigns, ensuring alignment with brand standards and performance goals.
• Analyse campaign performance data to extract actionable insights, optimize strategies, and improve ROI. Utilize tools like Klar, Google Analytics etc. to monitor key metrics and inform decision-making.
• Work closely with creative stakeholders to develop compelling ad creatives and landing pages that enhance user engagement and conversion rates.
• Efficiently manage and allocate budgets across channels, ensuring optimal spend to maximize returns.
• Identify and test new advertising channels and platforms to diversify and expand our marketing reach.
• Collaborate with internal teams, including Product, Logistics, Accounting, and Operations to ensure cohesive messaging and strategy alignment.

GOT WHAT IT TAKES?

• 5+ years in performance marketing, with a proven track record of managing and scaling campaigns on Meta and Google Ads platforms, preferably in a start-up or scale-up setting.
• Strong ability to interpret complex data, identify trends, and make data-driven decisions to optimize campaign performance.
• Demonstrated ability to develop and guide the creation of engaging ad content that aligns with brand identity and resonates with target audiences.
• Capable of both high-level strategic thinking and hands-on execution, with a proactive and results-oriented mindset.
• Familiarity with marketing analytics tools, A/B testing methodologies, and conversion rate optimization techniques.
• Experience with additional channels and platforms such as native, Amazon, TikTok, LinkedIn, or Pinterest is a plus.
• Proven ability to manage substantial advertising budgets effectively, with experience handling six-figure monthly spends.
• Comfortable working in a fast-paced, remote environment with the ability to manage multiple projects and deadlines effectively.
• Excellent verbal and written communication skills in German and English; proficiency in additional languages is a plus.

WHAT'S IN IT FOR YOU

• Opportunity to shape and drive the performance marketing strategy in a growing and innovative company.
• Chance to make a real impact at a skyrocketing well-being brand and help people discover the magic of acupressure.
• Embrace a remote-first culture with flexible working hours to support work-life balance.
• Access to continuous learning opportunities, training programs, and career development initiatives.
• Join a diverse and inclusive team that values creativity, collaboration, and open communication.
• Competitive compensation for the amazing work you do - we value you awesomeness.
• Regular team building fun with your international colleagues.
• Part-time, flexible hours, remote work and a fleet of other benefits.

If you are a data-driven marketer with a creative edge, ready to own performance marketing at Shakti from A to Z, we would love to hear from you.