SEO Strategist

About The Company Directive Consulting is a premier B2B performance marketing agency dedicated to delivering measurable revenue growth rather than just leads. Utilizing our proprietary Customer Generation methodology, we cut through market noise to drive pipeline, fuel sales-qualified leads, and scale brands committed to growth. Our expertise spans Paid Media, SEO, Conversion Rate Optimization, Revenue Operations, and Go‑To‑Market Strategy, enabling us to build robust marketing engines that excel in SaaS and other B2B industries. We pride ourselves on moving swiftly, thinking boldly, and maintaining an elite team of professionals who challenge the status quo to push campaigns beyond expectations. At Directive, we are passionate about shaping the future of marketing and creating impactful, innovative solutions for our clients. About The Role The Content Strategist at Directive Consulting is a vital client-facing position responsible for managing day-to-day deliverables, developing customized client strategies, and ensuring seamless communication between clients and internal teams. This role primarily handles enterprise clients, requiring a deep understanding of our service offerings and their influence across various business functions. The strategist collaborates closely with internal stakeholders, including Associate Directors and project teams, to craft holistic marketing plans that align with client goals. Internally titled Account Strategist, Content & SEO, this position demands a strategic mindset, excellent communication skills, and a strong grasp of SEO and content marketing principles. The ultimate goal is to drive measurable results, foster client relationships, and contribute to the agency’s growth and reputation as a leader in performance marketing. Qualifications

• Proven success in implementing SEO strategies, including keyword research, on-page optimization, and link building
• Strong analytical skills with experience using tools such as Google Analytics, SEMRush, Ahrefs, and Google Search Console
• Excellent communication skills, capable of managing client relationships and internal collaboration effectively
• Exceptional organizational and project management abilities, with proficiency in tools like Asana
• Genuine enthusiasm for digital marketing, SEO, and content creation
• Agency experience is mandatory
• Experience working within B2B technology and SaaS industries
• Ability to analyze website traffic and SEO metrics to inform strategy
• Comfortable working in a remote environment with reliable internet and professional setup

Responsibilities

• Develop and implement customized marketing strategies aligned with client objectives and best practices
• Utilize Customer Generation methodology to optimize client campaigns and achieve North Star Metrics (NSMs)
• Conduct LTV:CAC modeling and analyze share of SERP to inform strategic decisions
• Create compelling content briefs and oversee content production, ensuring quality and timely delivery
• Set measurable goals based on data from Google Analytics, CRM, SEMRush, and Ahrefs, with approval from the Associate Director
• Manage project timelines and tasks using Asana, collaborating with specialists and clients to meet deadlines
• Coordinate with content writers and designers to execute content campaigns effectively
• Serve as the primary point of contact for clients, building strong relationships and proactively communicating progress and challenges
• Provide regular reporting on campaign performance, including bi-weekly updates, monthly reports, quarterly reviews, and business review presentations
• Identify opportunities for account growth through upselling, cross-selling, and referrals
• Collaborate with internal teams to troubleshoot roadblocks, optimize strategies, and identify new opportunities for client success

Benefits

• Competitive living wage aligned with industry standards
• Comprehensive health benefits including medical, dental, and vision insurance, with employer-paid coverage for employees and partial contributions for dependents
• Support for mental health through Spring Health and Headspace memberships
• Physical wellness benefits such as Gympass
• Unlimited paid time off (minimum two weeks), paid holidays, your birthday off, and end-of-year company closure from December 24 to January 1
• Paid parental leave to support work-life balance
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance bonus based on tenure and performance
• Annual peer and leadership trip for team building and recreation

Equal Opportunity Directive Consulting is an Equal Opportunity Employer. We are committed to fostering an inclusive culture and welcome applicants from diverse backgrounds regardless of race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified candidates will receive consideration for employment without regard to these factors.