Lakeview is a leading organization committed to delivering innovative consumer direct marketing solutions. With a focus on leveraging cutting-edge technology and data-driven strategies, Lakeview supports a diverse range of business objectives including lead generation and customer engagement. Our team thrives on collaboration, creativity, and continuous improvement, fostering an environment where professionals can grow and make a measurable impact. We offer a fully remote work culture, competitive compensation, and a comprehensive benefits package designed to support the well-being and success of our employees.
About The Role
The Email Marketing Specialist will play a critical role within Lakeview's Consumer Direct Marketing organization by executing, managing, and optimizing email marketing campaigns. Reporting to the Senior Manager of Email Marketing, this role is responsible for overseeing the entire email campaign lifecycle within Salesforce Marketing Cloud. This includes audience segmentation, campaign development, quality assurance, testing, deployment, and performance reporting. The specialist will collaborate closely with cross-functional teams to create personalized email communications, improve campaign effectiveness, and utilize marketing automation and AI tools to enhance operational efficiency. This position offers a salary range of $70,000 to $90,000 plus an annual bonus and is fully remote.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent professional experience.
- High school diploma or GED equivalent required.
- Minimum of 3 years of experience in email marketing, with hands-on experience using platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
- Proven experience managing email campaigns throughout the entire lifecycle, from planning through execution and reporting.
- Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
- Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript is preferred.
- Strong analytical skills to interpret campaign data, identify insights, and recommend actionable improvements.
- Excellent organizational, communication, and project management abilities, capable of managing multiple priorities in a fast-paced environment.
- High attention to detail, especially in campaign quality assurance, personalization, content accuracy, and deployment.
- Independently manage the day-to-day execution of email marketing campaigns within Salesforce Marketing Cloud, including setup, audience segmentation, QA, testing, scheduling, deployment, and performance reporting.
- Evaluate campaign objectives and audience data to determine segmentation, personalization, and targeting strategies that enhance customer engagement and lead generation.
- Develop, maintain, and optimize responsive email creatives and templates using basic HTML to ensure consistent rendering across devices and email clients.
- Analyze campaign performance and A/B testing results to recommend and implement improvements that increase engagement and conversion rates.
- Support the development and refinement of audience segments to deliver targeted, personalized communications.
- Maintain and organize the email marketing calendar, ensuring consistent naming conventions, version control, and campaign visibility.
- Collaborate with cross-functional teams including Design, Copywriting, and Data to translate campaign requirements into effective email campaigns from concept to deployment.
- Support ongoing marketing initiatives such as Lakeview Benefits, soft-touch campaigns, and welcome series.
- Investigate and resolve email rendering, data, personalization, and deployment issues, assessing impacts and implementing corrective actions.
- Manage ad hoc email requests and additional marketing projects as needed.
- Evaluate and leverage AI and marketing automation tools to improve campaign execution, reporting, and operational efficiency.
- Perform other duties as assigned to support marketing goals.
- Competitive salary range of $70,000 to $90,000 plus an annual bonus.
- Fully remote work opportunity providing flexibility and work-life balance.
- Comprehensive medical coverage starting on day one of employment.
- Company-matched 401(k) retirement savings plan.
- Access to ongoing professional development and collaborative team environment.
Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.