Product Marketing Copywriter
Location: Remote, United States
Work Arrangement: Remote
About the Role
A technology company developing AI-powered creative tools is seeking a Product Marketing Copywriter to create clear, conversion-focused messaging across marketing channels and in-product experiences.
This role sits at the intersection of product marketing, growth, and user experience. The successful candidate will help users discover, understand, adopt, and engage with products through compelling copy, product messaging, and performance-driven content.
Key Responsibilities
- Write landing pages, digital advertisements, and performance marketing content to drive acquisition and conversion.
- Develop in-product copy for onboarding flows, tooltips, feature announcements, upgrade prompts, calls to action, and other user experiences.
- Create lifecycle emails, onboarding sequences, re-engagement campaigns, and feature-adoption messaging.
- Write scripts and refine drafts for product launch videos and short-form product films.
- Partner with product marketing on positioning, messaging frameworks, and go-to-market content for new releases.
- Collaborate with product, design, and growth teams to improve product communication and user experience.
- Develop and test copy variations for landing pages, emails, and advertisements using A/B testing.
- Translate complex technical capabilities into clear, compelling messaging for different audiences.
- Maintain consistent product voice, terminology, and messaging across customer touchpoints.
Required Qualifications
- 4+ years of experience in product copywriting, growth marketing, or a related writing role within technology or SaaS.
- A portfolio demonstrating performance marketing, product copywriting, and in-product writing—not solely brand campaigns.
- Experience writing UX microcopy, onboarding content, and feature education alongside marketing copy.
- Strong conversion-focused writing skills, with an emphasis on clarity, action, and measurable outcomes.
- Ability to interpret A/B test results, funnel metrics, and engagement data to improve messaging.
- Experience collaborating with product, design, and growth teams in a fast-paced environment.
- Ability to manage multiple launches and workstreams while maintaining quality.
Preferred: Experience with AI products, creative tools, or developer-focused technology.
Compensation & Benefits
Salary and additional compensation details are to be confirmed. Benefits and compensation are based on location, experience, skills, and qualifications.
Work Environment
Remote opportunities are available across the United States, with collaboration across product marketing, growth, design, and product teams.